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Economics with Marketing at Goldsmiths, University of London - UCAS

Course options

2025 - 2026
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Goldsmiths, University of London has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Open days

7Dec
Goldsmiths, University of London - Undergraduate Open Day
Undergraduate

Course summary

This unique course combines rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice. Why study BSc Economics with Marketing at Goldsmiths

  • Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world.
  • Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
  • London is the business and financial hub of the UK and you will have access to today’s best business leaders, economists, and policy practitioners.
  • This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.
  • Through the Turing Scheme you can spend half of your third year at a university in Europe. You'll experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.
  • You'll be part of the Institute of Management Studies, which is highly interdisciplinary and has academics researching not only in economics and marketing but also in management, business psychology, strategy, innovation and entrepreneurship.
  • At the IMS we focus our teaching efforts on a small cohort of students per year. By doing so, we give you the opportunity to interact a lot with lecturers and other students.
  • You’ll learn in small groups and will be assigned a personal tutor for the three years of your programme. Your tutor will meet regularly with you, follow your progress, and help you whenever you need.

Modules

Year 1 (credit level 4) In your first year, you'll study the following compulsory modules. Introductory Economics Mathematics for Economics and Business Introduction to Marketing Marketing Management Identity, Agency & Environment 1 Identity, Agency & Environment 2 Year 2 (credit level 5) In your second year, you'll study the following compulsory modules. Intermediate Microeconomics Intermediate Macroeconomics Quantitative Economics Applied Quantitative Economics Consumer Behaviour Product Innovation and Management You’ll also choose either of the following modules: History of Economic Ideas or Economic History In addition, you will choose an optional module from the Institute of Management Studies. Choices include Accounting and Finance, Development Economics, Money, Banking and the Financial System, Entrepreneurial Behaviour, Brand Management, and Marketing Communications. Year 3 (credit level 6) In your third year, you'll take the following compulsory modules. International Economics Public Economics Consumer Culture Behavioural Economics Optional modules In your final year, you also choose 60 credits (2 to 4) of optional modules. Half of these credits will be from modules that have a Marketing theme, and the other 30 will be from general Economics and Management modules from across the department. Recent examples have included: Marketing Strategy Digital Marketing and Social Media Leadership and Talent Management International Business Innovation Case Studies Project Management Material Culture Social Media, Crowdsourcing and Citizen Sensing Psychology of Marketing and Advertising Technology & Marketing Marketing Analytics Please note that due to staff research commitments not all of these modules may be available every year.

Assessment method

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
L1N5
Institution code:
G56
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6With a 6.0 in writing and no element lower than 5.5

Student Outcomes

Operated by the Office for Students
60%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

To find out more about fees and funding, please check our undergraduate fees guidance or contact the Fees Office https://www.gold.ac.uk/ug/fees-funding/
Economics with Marketing at Goldsmiths, University of London - UCAS