Course summary

Application to the 2-year BSc Marketing Management degree programme is primarily for students from institutions with an appropriate partnership agreement. Under these agreements, the equivalent of Year 1 will be studied at one of our partner universities. It also provides an opportunity for students on Lancaster University's BSc Business Management or BSc International Management degrees to switch to a marketing programme after their first year. For other students who have completed the equivalent of Year 1 at university and wish to transfer their degree to Lancaster, eligibility will be assessed on a case-by-case basis. We recommend you look at our guidance on transferring to Lancaster University. About the course Are you ready to step into the exciting world of marketing and develop the skills needed to shape the future of business? BSc Marketing Management (Year 2 Entry) is a comprehensive and engaging degree designed for students who have completed the equivalent of Year 1 at another institution. This direct entry course allows you to dive straight into advanced marketing studies, equipping you with the knowledge and expertise required to succeed in this dynamic field. With Lancaster University’s strong reputation for academic excellence, you’ll gain a prestigious qualification that opens doors to exciting career opportunities in the world of marketing. Why study marketing at Lancaster? Marketing is an essential function in every organisation, from global brands to innovative startups. In this course, you will explore the vital role marketing plays in business success, while developing a deep understanding of key topics such as: Brand Strategy: Learn how to build and manage powerful brands that connect with consumers and stand the test of time. Digital Marketing: Stay ahead of the curve by mastering the latest tools and techniques used in today’s digital marketing landscape. Consumer Behaviour: Explore the role of consumption in society and develop a more in-depth understanding of consumer decisions and their associated behaviour. Throughout your studies, you will also examine ethical issues surrounding marketing, such as social responsibility, data privacy and sustainability, preparing you to approach the industry’s challenges with a responsible and forward-thinking mindset. Prepare for real-world success We believe in preparing our students for real-world challenges. The BSc Marketing Management degree combines theoretical learning with practical applications, helping you develop the critical thinking and problem-solving skills that employers value. You will work on collaborative projects, engage in discussions on current marketing trends, and learn from experienced faculty who are deeply connected to the marketing industry. This degree will help you understand the "how" and the "why" behind marketing decisions. By studying marketing's key functions within an organisation, you’ll be ready to contribute meaningfully to any business, whether in a strategic role or a creative position.