15Feb
PostgraduateCourse summary
Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies.
- The opportunity to take part in a simulated public relations exercise, exploring how to leverage the media to increase the strength of a brand.
- Develop your understanding of the role that analytics has in the evaluation of the importance and relevance of the brand to the organisation and of brand valuation.
- Allow you to make brand-related decisions and recommendations through the appraisal of brand position within the marketplace.
Entry requirements
Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
2025/26 fees TBC. Please see our website for latest information.
Provider information
Coventry University
Priory Street
Coventry
CV1 5FB