Course summary
Master the art of marketing on a global scale. Learn how businesses think, anticipate buyer behaviour, and make your mark creating campaigns that truly connect. Ready to think like a marketer and make confident business decisions? This BA (Hons) Business Management with Marketing course equips you with the skills to design impactful campaigns, understand consumer behaviour, and tackle real industry challenges. From ethical and sustainable marketing to digital innovation and global business issues, you’ll be prepared to thrive in fast-moving and competitive business environments. As part of this course, you’ll:
- Explore marketing ethics, corporate social responsibility, and cultural differences across international markets, boosting your employability in the UK and abroad
- Understand what drives consumer choices and how businesses influence buying decisions
- Create sustainable, data-driven marketing plans that help brands stand out
- Analyse how complex global, political, economic, and social issues affect business decisions
- Apply marketing theories and models to real-world business scenarios
- Build a strong multifaceted foundation in finance, economics, accounting, and people management
- Gain hands-on experience through workshops, live projects, and practical assessments designed to build your confidence and employability
- A creative co-working space
- Mentoring from experienced advisors
- Networking events and a vibrant student community
- Help to turn ideas into exciting, sustainable ventures
- Learn in professional standard facilities that mirror real business environments - 91% of students on BA (Hons) Business Management with Marketing were positive about the availability of specialist facilities*
- Strong graduate outcomes - 92.3% of graduates in work or further study 15 months after graduation**
- Test and refine your marketing and decision-making skills in our business simulation suite
- Learn from a team combining academic expertise with strong industry connections
- Study on a CIM-accredited course designed with employer needs in mind
- *Percentage of respondents from this course, HESA Graduate Outcomes 22-23
Modules
Year 1 Core Modules:
- Entrepreneurial Strategy
- Global Business Environment
- Marketing & the Digital Customer Experience
- Accounting & Finance for Managers
- Data Decisions & Understanding AI
- Managing Organisations & People
- Market Analysis
- Business Finance
- Operations & Supply Chain Management
- Managerial Decision Making
- Sustainable Marketing Planning
- Developing Professional & Employability Skills
- Consultancy Project
- Business Strategy
- Strategic Marketing
- Strategic HRM for Leaders
- Choose one of the following:
- Governance, Ethics & Corporate Social Responsibility OR Work Placement OR Intercultural Management
- Choose one of the following:
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 points
GCSE/National 4/National 5
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Leeds Beckett University
City Campus
Leeds
LS1 3HE
