There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Discover what it takes to do business on a global scale. You’ll understand how commerce works and how to market effectively by predicting customer behaviour. Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour. As part of this course, you’ll:

  • Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
  • Learn how to understand the thought processes behind every consumer purchase
  • Develop sustainable marketing plans through the application of marketing principles, and explore how to do so in a highly competitive and increasingly global environment
  • Analyse complex and multi-faceted problems from a range of natural, global and political settings to understand business and management behaviour and performance
  • Explore a variety of marketing concepts, models and theories and relate them to the reality of marketing in practice
  • Develop acumen in business management so you can oversee finance, economics, accounting and people
  • Gain the practical experience needed to impress potential employers
Springpod Subject Spotlights video - try your course before you apply We have partnered with Springpod, an online platform that provides immersive career and education opportunities, to bring you a Subject Spotlight video for our BA (Hons) Business & Management course: Smart tech & business: how it’s changing your life. In this Subject Spotlight, you'll be introduced to how smart tech has developed, and consider its different uses within the food and drink, and fashion industries. Join Dr Sukky Jassi, Dr Esther Pugh and Alistair MacAuley as they explore the world of smart tech, and how it shapes our lives as consumers. Find out more Gain specialist knowledge What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain the real-life business and marketing expertise you’ll need to find solutions to this type of question in the workplace. You'll test your marketing skills against simulated challenges in our business simulation suite. Attending workshops and networking events will enable you to start building your professional contacts while you study. Industry expertise You’ll learn from expert teaching staff with a wealth of professional experience to share and close working links with the business community. Our Guest Lecture Series means you’ll benefit from business leaders' experience. Past visitors have included the president of the Academy of Marketing, the chief executive of Yorkshire Bank and the editor of Cosmopolitan. To view and register for guest lectures, visit our university events webpage. Professional recognition The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide. It exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. We have joined forces with the CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and with their course content reflected in our own degrees you can be sure you’ll be equipped with the expertise you’ll need for a successful marketing career.

Modules

Year 1 Core Modules:

  • Understanding Markets & Customers
  • Data Analytics & Management
  • Accounting & Finance for Managers
  • Managing Organisations & People
  • Global Economic Awareness
  • Business in Action
Year 2 Core Modules:
  • Managerial Decision Making
  • Operations & Supply Chain Management
  • Sustainable Marketing Planning
  • Developing Professional & Employability Skills
  • Market Analysis
  • Business Finance
Year 3 Core Modules:
  • Strategic Marketing
  • Business Strategy
  • Governance, Ethics & Corporate Social Responsibility OR Work Placement
  • Digital Strategy OR Contemporary Brand Management
  • Strategic HRM for Leaders
- Consultancy Project

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

You can no longer submit a new application for courses starting in 2023.

If you already have a 2023 application and are in Clearing, you can add this course as a Clearing choice – contact the university or college first to check they have places.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students
No data
Student satisfaction
85%
Employment after 15 months (Most common jobs)
95%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Business Management with Marketing at Leeds Beckett University - UCAS