Course summary
Our fully online MSc Digital Marketing is designed to take your understanding of the field far beyond the basics. You’ll gain applied knowledge in areas like digital strategy, data-led research, social media, advanced analytics, and sustainable marketing. This course prepares you to become a digitally-savvy marketing leader who combines creativity, innovation, and analytics to make impactful marketing decisions. About this course Spanning 24 months, this MSc Digital Marketing course will teach you how to evaluate and enhance customer experiences using advanced analytics tools embraced by global organisations. You’ll explore every stage of the marketing process—from strategy development to communication and customer engagement—while diving into digital and social media, marketing research, and client-facing functions. Through a mix of global case studies and insights from leading academic experts, you'll build the skills to implement innovative, data-informed digital marketing strategies that drive real results for your organisation. Delivered entirely online by Surrey Business School—accredited by both the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA)—this course combines academic rigour with industry relevance. What you will study The online MSc Digital Marketing is designed to give you both the practical skills and strategic insight needed to thrive as a modern marketing professional. You’ll develop the ability to make smart, evidence-based decisions in a fast-changing digital landscape. The course concludes with a substantial business project, allowing you to carry out independent research and propose actionable solutions aligned with your career goals and academic interests. Online learning experience In today’s fast-changing world, flexibility is essential—and this online MSc Digital Marketing is designed with that in mind. The learning platform is intuitive and user-friendly, offering a rich educational experience that fits into your lifestyle. -Join live, interactive Zoom sessions every two weeks to engage in real-time discussions with faculty and peers. -Complete hands-on assignments through a customisable digital platform built on online learning best practices. -Access a full suite of career services, including mock interviews, personalised coaching, self-assessments, and salary insights. -Receive one-on-one support from a dedicated student success advisor, who will guide you through the course journey. -Learn from marketing leaders Study under the guidance of experienced University of Surrey faculty who bring both academic expertise and practical industry insight to your digital marketing education. With backgrounds in active research and real-world consulting, your instructors will enrich your learning with case studies and examples drawn directly from today’s marketing landscape. Career Opportunities The online MSc Digital Marketing prepares you to become a data-driven, creative leader in marketing across diverse industries. The online format ensures you can immediately apply what you’ve learned to your current role, enhancing your professional impact from day one. Throughout the course, you’ll engage in activities that sharpen your employability, including assessments designed to refine your skills and a module focused on complexity thinking to help you thrive in an ever-changing marketing environment.
Modules
To see the full range of modules for this course please visit our website - the link is under the Course contact details.
Entry requirements
We seek applicants who are interested in enhancing their marketing expertise. If you’re new to the field, you’ll build a foundation of essential knowledge and receive the staff support to learn to apply strategic marketing concepts. If you’re already an experienced marketer, this will help you gain the advanced skills you need to move into a leadership role. Applicants must have a minimum of a Lower Second-Class Honours (2:2) UK undergraduate degree, or a recognised equivalent international qualification. Relevant work experience may also be considered. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role), please provide full details of your role and responsibilities in your personal statement and CV when you submit your application. If English is not your first language, you will need to provide evidence of your English language level. We accept results from the IELTS Academic with a minimum score of 6.5 overall, with 6.0 in writing and 5.5 in each other element.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
For tuition fee details please see https://online.surrey.ac.uk/masters/fees-and-funding/
Please note that the fees for this programme are the same for UK and non-UK residents alike. Surrey is committed to providing accessible education pathways, and this fee structure enables international students to more easily access our research-informed, employability-driven courses.