Course summary
Online engagement is a defining feature of today’s business environment. Competence in digital activity is crucial to success, be that business profitability, optimised communication, or data management and analysis. Reflecting this, WMG’s e-Business Management MSc is designed around four specialist routes: Data Science and Digital Operations; e-Commerce and Digital Analytics; Digital Marketing; and Digital Technology Management and Consultancy. This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You will develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis. With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialisms, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path. The four e-Business specialisms are:
- Data Science and Digital Operations
- e-Commerce and Digital Analytics
- Digital Marketing
- Digital Technology Management and Consultancy
Modules
Core modules The following topics are covered in each e-Business Management specialism: Data Science and Digital Operations specialism
- e-Business Fundamentals
- Enterprise e-Commerce Solutions
- IT Infrastructure and Management
- Big Data Analytics and Optimisation
- Machine Learning and Data Engineering
- Problem Solving with Statistics
- Digital and Data Science Consultancy
- Study, Professional and Analytical Skills
- e-Business Fundamentals
- Enterprise e-Commerce Solutions
- Digital Development with Python
- Digital Entrepreneurship and Financing
- Big Data, Analytics and Optimisation
- Agile Project Management and Consultancy
- Digital Retail Operations
- Study, Professional and Analytical Skills
- e-Business Fundamentals
- Digital Marketing Strategy and Management
- Customer Experience and Consumer Insight
- Creating a Digital Brand
- Digital Analytics and Marketing Technology
- Digital Retail Strategy
- Digital Marketing Campaigns
- Study, Professional and Analytical Skills
- e-Business Fundamentals
- Technology Management
- Digital Product Development with Cloud
- Emerging Technologies for Business
- Managing Innovation and Change
- Systems Thinking and Systems Engineering
- Digital Consultancy
Assessment method
Modules are predominantly assessed by way of written Post Module Assignments (PMA), but assessment can also be in other formats. Most modules will also have a degree of In-Module Assessment (IMA), which will vary by module and may take the form of presentations, on-line tests, self-reflection or a range of other methods. For the research component, you will undertake a major research project. Project submission is likely to include both a written and a presentation element, accounting for 33% of your overall academic grade.
Entry requirements
2:i undergraduate degree (or equivalent) in a range of disciplines relevant to your chosen specialism. These may include IT, media, communications, business, data, science or technology related subjects. Candidates with a UK 2:ii (or equivalent) may be accepted upon demonstration of relevant professional experience. IELTS overall score of 6.5, minimum component scores not below 6.0 We welcome applications from students with other internationally recognised qualifications. Candidates with professional experience should include their CV with their application.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
As well as tuition fees and living expenses, some courses may require you to cover the cost of field trips or costs associated with travel abroad.
General costs to be considered:
- Core text books
- Printer credits
- Dissertation binding
As well as tuition fees and course costs, students should budget for:
- Accommodation
- Food
- Clothes and leisure
- Robe hire for your degree ceremony
Sponsorship information
We offer a variety of postgraduate funding options for study at the University of Warwick, from postgraduate loans, university scholarships, fee awards, to academic department bursaries. It's important that you apply for your postgraduate course first before you apply for a University of Warwick scholarship.
Provider information
University of Warwick
Coventry
CV4 7AL