Course summary
This course is designed for individuals with diverse academic or work experience backgrounds. It provides opportunities to gain industry-aligned skills in leadership, project management, and sustainable event organisation. Key course content includes:
- Leadership and relationships: explore leadership, stakeholder management and EDI.
- Event creation and management: cover experience design, project management and risk management, following the PMBOK framework.
- Sustainability and innovation: examine sustainability, innovation and emerging trends, such as using AI in event management, all of which are aligned with relevant global standards.
- Real-world teaching, simulations and live projects: this teaching approach helps prepare you for the challenges of working in the global event industry.
- Diverse assessment types: develop a range of skills needed in the event sector. These assessments are designed to promote creativity and collaboration – skills which are vital in planning and organising events.
- Industry connections and volunteering opportunities: take part in opportunities to develop professional networks and gain practical event experience learning how real events are run.
- Focus on contemporary issues: event managers must understand important local, national, and global issues to market events and manage risks effectively. Cover key topics like planning sustainable events, promoting equality and inclusion, leading responsibly to protect event brands, and using creative, entrepreneurial thinking.
- Transferable business skills: develop core business management skills applicable to the events industry. Gain a flexible knowledge base that can be applied across various business and event sectors.
Modules
- People, Relationship and Leadership in Sports and Events
- Event Creation and Management
- Sustainability and Innovation in Sports and Events
- Research and Insights for Decision Making
Assessment method
A variety of assessment methods aim to help develop both your practical skills and subject knowledge, which in turn allows the practical application of theory to real-world settings. Assessment methods include individual and group presentations, individual essays, individual portfolios, formal examinations and individual and group proposals. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
Entry requirements
Applicants should hold a good honours degree 2:2 or above in a relevant academic discipline, such as finance, accounting or economics. our request information form. Applications from candidates with relevant experience will be considered on an individual basis. Each application will be considered on its merits and the final decision will be made by the course director.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Coventry University
Priory Street
Coventry
CV1 5FB