Course summary

BA (Hons) Fashion Public Relations and Communication students learn the skills to become a creative communicators and innovative strategists for fashion brands. The course gives you the opportunity to acquire knowledge and understanding of the various aspects of fashion communication. Students will learn to be responsive to the changes and challenges facing today’s fashion industry. What can you expect? BA (Hons) Fashion Public Relations and Communication will cover communication and public relations theories and branding in the fashion industry. You will consider how relationships are developed, the changing media landscape and the integrated nature of communication. You will build skills for crisis and reputation management, strategic planning and for fashion communication in a global context. You will explore fashion communication in cultural, social and business contexts. Theoretical and practical work will ensure that you graduate with the professional and creative skills appropriate for PR and fashion communication. The course is taught by academic and industry-based experts. There are excellent links with the industry through work experience, live industry-led projects, and an exciting programme of industry speakers. London College of Fashion (LCF) undergraduate courses develop your personal and professional skills. On this course you will develop skills in your discipline until you are an independent creative thinker. Your skills will make you capable of making an effective contribution to this sector of the fashion industry. We embed Personal and Professional Development (PPD) skills in all units on every course. Speaker programmes with contributions from alumni and members of industry are a part of many courses. We encourage graduates who wish to continue their education at postgraduate level to progress to suitable courses within the College, the University or elsewhere. Many graduates prefer to seek employment as soon as they have completed their undergraduate studies. Graduates from this course are now working with prestigious public relations companies. These include The Communications Store, M&M Management, Hill and Knowlton, and the creative agency Exposure. Graduates will be highly employable as strategic communicators in the global fashion industry. This course is based in Lime Grove in Shepherd's Bush, which is west of Holland Park and Notting Hill. Tucked away in a quiet street our Lime Grove campus is a beautiful brick building with rustic windows and high ceilings. Nearby Portobello Road market is the world’s largest antiques market and adjacent Shepherd’s Bush Market is full of vibrant fabrics, fresh produce, furniture and falafel. Make-up, prosthetics and photography facilities can be found at Lime Grove, along with media labs. About London College of Fashion London College of Fashion, UAL, has been nurturing creative talent for over a century, offering courses in all things fashion. We nurture every student’s distinctive voice, teaching them how to challenge and define the future of fashion through cutting-edge media approaches across all channels: broadcast, print, digital, interactive, experiential – and experimental. Through teaching, specialist research, and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future, and improve the way we live.