Sport has been transformed by media investment and emergent technologies that range from the latest English Premier League television and radio broadcast deals to the huge growth of online media. The football industry is supported by all media platforms including print, broadcast and online at multiple levels as a source of content, as well as a competitive business tool in the pursuit of audiences and as a forum and environment for social media discussion. Sports media is a multi-faceted environment and this degree provides you with a contextual degree on how public relations and journalism relate to the business of football. In this century, the mutual dependence of football business and the media has become central to understanding either industry. What was once back page news is now regularly seen on the front, and often before readers see any of this content they have seen or heard live coverage of games, wherever they are in the world, via television or the internet. Industry stakeholders are ever more conscious of image rights and of controlling the flow of content to external media. UCFB brings senior figures from organisations such as Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights in to how the media really works in order to supplement the teachings from UCFB’s own industry professionals and experienced media academics. The media pathways explore the many facets of media communications and develop your understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity. The foundation year provides students with an understanding of a range of concepts, models and practical skills related to the industry and will introduce you to the basic skills, roles and responsibilities including match reporting, law and ethics, camera and radio skills and page design.
Foundation Year Modules: Skills for Learning, Mental Wealth, Research Project, Contemporary Issues in Sport, Foundation of Media Practice, Media Law and Application Year 1 Modules: Principles of Sports Media, Understanding the Business of Football, Industry Competencies (Mental Wealth), Sport, Media and Society, Introduction to Broadcasting, Business of Digital Media Year 2 Modules: Applied Digital Journalism, Media Law and Ethics, Industry Readiness (Mental Wealth), Research Methods, Public Relations Strategy, TV Studio Production Year 3 Modules: Football Brand Management, PR Crisis Management in the Football Industry, Digital Futures, Professional Project, Industry Engagement (Mental Wealth)
A range of assessment types are used across this course, as appropriate to each module. Assessment is predominantly continuous, employing items that will include academic essays, reports, presentations, portfolios, reflective writing, as well as practical broadcast outputs. Applied assessment tasks are used as far as possible to enable students to link theory with practice, thereby assessing knowledge and understanding alongside practical study-specific skills and key industry skills. Students with disabilities and/or particular learning needs should discuss assessments with the Course Leader, Module Leader and Seminar Leaders to ensure they are able to fully engage with all assessment within the course.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
Our access to an International Licence is currently being reviewed. This means we are unable to accept applications for anyone who requires a student visa to study in the UK as we cannot issue Confirmation of Acceptance for Studies (CAS). If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact [email protected].
English language requirements
|A minimum of 5.5 required in each specific band.
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Additional fee information
UCFB has a range of scholarship and bursary options to help with the cost of studying and to encourage students to embrace their time at UCFB and graduate with more than just their university degree. Please see https://www.ucfb.ac.uk/ for information on tuition fees and funding opportunities at UCFB, including our Undergraduate Scholarships and Bursaries scheme.