Course summary

Modules Studied Business Environment Within this module, you will be introduced to the internal and external factors which influence business operations. You will gain awareness of the competitive business environment and be equipped with the knowledge to assess external challenges and respond effectively through entrepreneurial thinking. Perfect for developing commercial awareness and acumen. Digital Consumer Behaviour During this module, you will be introduced to key concepts, theories, and practices underpinning digital consumer behaviour. You will explore how consumers interact with digital technologies, social media, and online platforms, and how these behaviours influence marketing strategies and business decision-making. Great for gaining the insights needed to understand your audiences and customers. Digital Marketing Communications This module will help you understand how organisations plan, create, and manage effective digital marketing communications. It explores the principles, tools, and channels used to engage target audiences across digital platforms, including social media, email, mobile, and web-based media. The ideal introduction to the tools you'll need as a digital marketer. Human Resource Management The aims of this module are to provide you with an understanding of how effective HRM practices contribute to organisational success, even in environments where resources, time, and infrastructure are limited. Fundamental to developing an understanding of people management. Principles of Marketing During this module, you will be taken through fundamental areas of marketing including market research, consumer behaviour, branding, and marketing strategy development. The perfect introduction to the underpinnings of marketing. Professional Skills Within this module, you will develop essential professional skills and behaviours, all of which are expected in modern workplaces. Emphasis is placed on the practical application of communication, ethical judgement, decision-making, teamwork, digital literacy, and problem-solving skills within a business. Personal and professional development to ensure you develop all the skills you'll need. Industry Links The FdA Business with Digital Marketing programme has been developed by industry experts with decades of experience in business, marketing, and digital marketing. From strategy and operations through the being on the tools, seasoned experts with experience across all areas of business and digital marketing have directly contributed to the development and delivery of this course. During your time as a student, you will have direct exposure to industry professionals, including consultants, agencies, and organisations who utilise the knowledge, skills, and tools which you will learn about during your time studying this programme.