Course summary

This is a four-year version of our popular BA (Hons) Social Media Management course, with an integrated foundation year. Create great content from video to graphics. Understand analytics and develop tactics, social campaigns and strategies to reach and engage audiences, and build brand reputation. Get the skills and experience for your social media career. Almost every employer, from Nike to Netflix, has a social media presence. Develop the skills and experience you need to meet the growing demand for social media managers across a wide range of industries, and learn how to grow and engage your audiences as a content creator. You'll experiment with your own social media channels, and grow and engage your own digital communities. Learn to create engaging content and use analytics and attribution to prove impact and understand your audience. Develop social media strategies and organic and paid campaigns, combining integrated communications approaches across public relations and digital marketing. Delve into ideas about how to communicate, influence and persuade, and explore what makes content shareable and engaging. Throughout the course, you'll get hands-on experience, including managing social media channels and planning social media and PR campaigns and strategies for real clients. You'll also undertake a week-long placement, building contacts and connections in the industry. You'll study a degree with multiple accreditations: the course is accredited by the Digital Marketing Institute (DMI); our public relations modules are accredited by the CIPR, the industry’s leading body; and the Media Law module is accredited by the National Council for the Training of Journalists (NCTJ). You can graduate with an extra qualification from the NCTJ, proving you are legally and ethically safe to publish content. By the end of this course, you'll have the skills, knowledge and experience you need to pursue a career in social media, content and communications, whether that's as an employee, a content creator, freelancer or digital nomad, or business owner and entrepreneur.