Course summary
Become a pioneer in the events industry. Events play a decisive role across business, culture and sport. Managing increasingly discerning audiences and ever-changing developments in technology to maximise their impact demands skills and insight. Falmouth’s online MA in Creative Events Management will support you to rise to these challenges, helping you to evolve your practice in the planning, production and delivery of exceptional event experiences that are sustainable, inclusive and memorable. Joining an international community of practitioners, you will critically evaluate current industry norms, and consider the design, management and impact of a wide range of events, placing sustainable development, inclusivity and digital innovation at the heart of your management practice. Using insights from a course team with international events expertise, paired with academic rigour, this course will enable you to embrace emerging technologies, enhance your creative perspectives and prepare you to grow your career in events across the creative and corporate sectors. Why study this course at Falmouth?
- You’ll be part of a vibrant global community of practitioners and will collaborate while you learn from wherever you’re located on a course designed specifically for online study
- Take a pioneering approach to creative events management for international and local audiences, in both physical and digital spaces
- Study on a course accredited by A Greener Future (AGF), an industry leader in event sustainability, with the opportunity to gain certification upon completion of certain modules
- Expand your learning and your professional networks at our optional in-person events
Modules
The modules have been specifically designed to be studied in a non-linear order, with the order in which you’ll study the modules depending on when you begin the course. You will need to complete four 30-credit modules and one 60-credit project (180 credits in total). All modules on the course are compulsory and must be passed in order to complete the award. Modules: Principles of Event Management & Research (30 credits) The module will introduce you to key themes that create the platform for understanding event management and the business context in which events operate. This will include introductions to principles and practice of: Concept development and associated theory Business planning and finance Health and safety assessment Legal considerations Marketing theory Operational delivery Event impacts and evaluation. You will also acknowledge the potential impact of international variations in regulation, and legislation when working with best practice examples. Creative Practice in Event Design (30 credits) You will learn key theories, concepts, techniques and considerations around event and experience design, including: Approaching the conception and delivery of the event, engaging a range of senses Audience flow and focal points during the event The differentiation between various stakeholders and expectation, including designers, creative agencies, set designers and producers Creativity of stages and construction. Digital Futures for Events and Events Marketing (30 credits) The events industry is benefiting from technological developments and simultaneously being challenged by the digital economy. You will look at this from a local, national and international perspective and identify fundamental sectoral issues and relevant theories. You will then demonstrate knowledge gained by working in a group to design, implement and evaluate a digital event. Sustainable Event Planning (30 credits) The events industry operates globally and generates a wide range of environmental impacts. You will look at the sustainability of events from a local, national and international perspective and identify fundamental sectoral issues. You will consider varied approaches towards implementing sustainability, across event type, industry sector and country alongside the theoretical threads underpinning them. Final Major Project (60 credits) In this module, you will undertake your own events research project. You will explore and analyse further a specialist area of contemporary events practice reflecting current theories and debates. In doing so you will initiate research that will inform your future career development. This final module provides you with the opportunity to reflect on your learning in relation to your personal objectives and professional development. Examples of previous Final Major Project titles include: Effective event experience design for UK higher education major gift level philanthropy The fan family that conventions together stay together: A grounded theory study of family fan convention experiences in the United States The influence of gamification practices on education events in the corporate sector Exploring if cultural events and other supporting variables can revive tourism in Syria in the post-conflict era As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.
Assessment method
All assessments are taken and submitted online. Assessment methods for the masters degree in Creative Events Management can typically include: Evaluation takes various forms including written coursework and practical activities Written assessments include reports, a blog, a business plan, a research proposal, a literary review, a sustainability audit as well as a dissertation Practical assessments include collaborative and individual presentations as well as a digital event.
Entry requirements
An honours degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply. For more information about entry requirements and Accreditation of Prior Learning (APL), speak to an advisor.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Falmouth University
Woodlane
Falmouth
TR11 4RH