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Esports Business Management at Keele University - UCAS

Course options

2025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Keele University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Open days

27Jun
Keele University - Undergraduate Open Day
Undergraduate
28Jun
Keele University - Undergraduate Open Day
Undergraduate
16Aug
Keele University - Undergraduate Open Day
Undergraduate

Course summary

Passionate about gaming and inspired to learn more about the global esports industry? Our Esports Business Management BA will help you develop a holistic view of this exciting creative industry and provide you with the savvy business knowledge and hands-on experience vital for you to pursue a career in this highly competitive and booming sector. Why choose this course?

  • Advance your business skills and harness your enthusiasm for esports to gain valuable industry insights
  • Gain a competitive edge with our Professional and Academic Development Programme
  • Option to spend a year working in industry, or undertake an entrepreneurship year
  • Opportunities to study abroad
  • Study alongside innovative companies based in Keele Business School
Explore the esports industry in depth with our Esports Business Management BA and build a solid foundation in business concepts while gaining valuable practical experience. You’ll develop professional skills to enhance your employability, preparing you for exciting career opportunities in the thriving esports sector or related fields such as marketing or consultancy. You’ll draw on your own experiences as an esports consumer, engage in current industry debates, research future trends and analyse the demographics of esports consumers. You will also develop expertise in areas such as sponsorship, consumer behaviour, environmental issues, media relationships and managing esports teams. How does the esports industry promote itself, and how does it overcome public misconceptions? Marketing plays a key role in shaping the public image of esports and addressing preconceived ideas about the sector. To help you understand the issues, you’ll explore fandom, marketing, media, events and sponsorship in the sphere of esports. BA (Hons) Esports Business Management is part of our dynamic suite of Business Management degrees, offering you a comprehensive understanding of key business and management principles. All our Business Management programmes share a common first year, where you'll build a strong foundation in core areas such as Marketing, Finance, and Human Resources, while also exploring the wider global business context - covering topics like international economics, politics, and society. You’ll also develop essential skills in data analysis and digital decision-making tools, crucial for today’s tech-driven business world. Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world. Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

Modules

For a list of indicative modules please visit the course page on the Keele University website.

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

https://www.keele.ac.uk/study/undergraduate/undergraduatecourses/esportsbusinessmanagement/#entry-reqs

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Additional costs/fee information Please note, our fees for 2025 entry will be available soon. Although we review our fees annually and these may change, our 2024 entry fees are detailed on our course pages, and a summary is available on our website: keele.ac.uk/study/undergraduate/tuitionfeesandfunding/undergraduatetuitionfees/
Esports Business Management at Keele University - UCAS