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Esports Business Management at Keele University - UCAS

Course options

2024 - 20252025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Keele University has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.

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Course summary

Passionate about gaming and motivated to learn more about the global esports industry? Our standout Esports Business Management BSc will enable you to develop a holistic view of this exciting industry and gain the savvy business knowledge vital for careers in this highly competitive sector. Why choose this course?

  • Gain a 360 degree view of the rapidly growing esports industry
  • Work placement year option
  • Study abroad opportunity
  • Establish essential business skills and knowledge to enhance your career potential
If you are keen to study and understand the esports industry, then our Esports Business Management BSc provides you with an exciting opportunity to learn valuable insights into the esports sector. It will also allow you to strengthen your business knowledge and skills to support your future employability prospects working in this booming industry. You will study the exponential growth of esports, and examine the different marketing and management techniques used by esports teams and organisations, giving you a solid grounding in how the industry operates. You will start to develop a strong foundation in the logistics involved in planning successful sporting events ranging from charity esports to large scale events. Does the esports industry understand its fans and consumers? Using your own experience as an esports consumer and looking at current debates in the industry you will enhance your comprehension of esports consumption. In addition to sport and business management modules you will begin to focus on your own professional development, growing your own personal brand and networks, and developing ‘all-round’ professional skills. You will also begin to advance your knowledge of management in organisations and what work means for employees as well as introducing you to current debates and challenges. You will become familiar with concepts of marketing and its importance for business, focusing on elements such as consumer marketing and business-to-business. Optional modules to allow you to align your studies with your specific interests. You could choose to study areas such as the relationship between globalisation and international business, or the different psychological and social influences that can affect consumer behaviour. Building on your studies in year one about event planning, you will further improve your understanding of what it takes to deliver successful esports and sporting events, whilst enhancing your professional skills in areas such as leadership, time-management and teamwork. Through analysing current issues around esports governance you will look at how these are being managed and explore sector-specific examples to see what lessons can be learnt for better future governance. You will investigate the esports ecosystem considering how governments, publishers, players, teams and sponsors work together, and will examine how esports is managed globally. Optional modules at this stage of the course cover areas such as enhancing your knowledge of contemporary consumer culture and exploring the psychological effects of internet usage, our reliance on technology and our online interactions with others. In year three you will undertake an independent study project on either managing diversity, creating an enterprise business plan or undertaking a consultancy project. Other core modules will continue to advance your knowledge of the esports sector, exploring esports management including everything from team management to finance, sponsorship, strategy and governance. Events and tournaments are a massive part of esports, and you will continue to evaluate what makes a successful esports event using the skills you have gained on this programme and applying them to the esports arena. You will develop knowledge about examples of good practice regarding sponsorship and partnerships in sports, and will propose your own potential sponsoring brands for a sports organisation.

How to apply

31Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

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Additional fee information

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Esports Business Management at Keele University - UCAS