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Marketing at University of Essex - UCAS

Course options

2024 - 20252025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

What are the challenges facing the marketing industry today? What links are there between management, marketing and culture? Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy. On this course, you learn how to analyse and apply marketing strategy theory to develop an understanding of organisations' social, political and cultural contexts. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently. MSc Marketing is designed to challenge aspiring and existing marketing professionals therefore you are required to have previously studied or worked in marketing to undertake this Masters degree. You gain an in-depth knowledge of areas including:

  • managerial and cultural perspectives on marketing
  • corporate branding
  • strategic marketing
  • corporate marketing strategy
  • consumer behaviour
The programme combines academic training and hands-on experience to prepare you for a successful marketing career. Not only are you exposed to various challenges that marketers face in today's digitally disruptive environment but you will also be trained how to resolve them through the application of theoretical frameworks, data-driven marketing strategies, and analytical tools. Our MSc Marketing is designed to challenge both aspiring and existing marketing professionals and is perfect if you have previously studied or are working in a marketing related discipline. At Essex Business School, where MSc Marketing is based, you will learn from expert academics and marketing practitioners who tailor their course content to the issues currently being faced by organisations around the world. Studying alongside other students with a marketing background, you'll build a deeper insight into marketing with a real-world focus. A Masters from Essex Business School can give you the best foundation to build your marketing career. Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Modules

You can tailor your learning experience with a choice of optional modules. More information about these can be found on the University of Essex website

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

Entry requirements

Entry requirements for this course can be found on the University of Essex website.

Fees and funding

Tuition fees

England £14300 Year 1
Northern Ireland £14300 Year 1
Scotland £14300 Year 1
Wales £14300 Year 1
Channel Islands £14300 Year 1
Republic of Ireland £14300 Year 1
EU £22400 Year 1
International £22400 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Fees displayed are for 2024-25 entry. Fees for part-time courses are calculated pro-rata to the relevant full-time fee. Tuition fees may be subject to annual increases in each year of study in line with inflation.
Marketing at University of Essex - UCAS