18Jan
UndergraduateUniversity of Hull has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
Want to become a creative, strategic decision-maker? Combine management theory with marketing insight to set you on the path to a career delivering imaginative solutions to business problems. Study the latest marketing and management concepts, understand consumer behaviour and be ready to harness the power of digital marketing and social media. You’ll be learning all this and much more at our prestigious business school. The Hull University Business School is accredited by AMBA and AACSB – fewer than 2% of the world’s 12,000 business programmes hold these marks of quality. Gain real-world experience before you graduate with a placement year. Our Centre for Professional Success experts will help you in applying for placements and internships. You’ll also get hands-on from day one, working on practical projects with real businesses. Combined with our Chartered Institute of Marketing (CIM) course accreditation, your route to further professional qualifications is faster, through significant exemptions from essential exams. Why study at Hull? • Get hands-on from day one: On top of your built-in placement year you’ll get the chance to work on live industry projects for big-name brands, and take part in our optional international summer school. • Qualify faster and earn more: Thanks to our CIM accreditation you’ll graduate already part-qualified, which could mean you start on a higher salary. • 100% employability: A perfect 100% of our students are in work or further study 15 months after graduating.¹ Where could this take you? You’ll have the latest marketing skills supported by broad business knowledge, so your career could take you anywhere. With real-world examples on your CV, you’ll stand out whether you’re applying for a brand management role, a graduate scheme, or a job in digital marketing. Our graduates go into a wide range of careers with international brands and household names, including Nestlé, Next, Heinz, Red Bull and HSBC. On-campus networking events might just land you an internship or job offer. ¹ (Marketing and Business Strategy) UK domicile full-time first degree leavers; Higher Education Graduate Outcomes statistics, for the academic year 2020/21, published by HESA June 2023.
Modules
Core modules include Business Ecosystems and Environmental Analysis Operations, Supply Chain and Business Practices Consumer Insights Integrated Marketing Communications and Branding Organisational Management Business Strategies International Marketing Research and Consultancy Skills Optional modules include Leadership and Change Management Sustainable Business and Innovation Global Logistics and International Trade Understanding Entrepreneurship All modules are subject to availability and this list may change
Assessment method
You'll be assessed through a combination of written, practical and coursework assessments throughout your degree. Written assessment typically includes exams and multiple choice tests. Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work. Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N503
- Institution code:
- H72
- Campus name:
- The University of Hull
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 points
Access to HE Diploma
International Baccalaureate Diploma Programme - 28 points
T Level - M
Applicants with other qualifications are welcome to apply.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | This course requires IELTS 6.0 overall, with at least 5.5 in each skill. For other English language proficiency qualifications accepted by the University please visit www.hull.ac.uk |
| Institution's Own Test | 60% overall (with minimum 55% in each skill) |
Please click below for a list of the English language qualifications we accept.
https://www.hull.ac.uk/Choose-Hull/Study-at-Hull/Admissions/English-language-requirements.aspx
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| Republic of Ireland | £9250* | Year 1 |
| England | £9250* | Year 1 |
| Northern Ireland | £9250* | Year 1 |
| Scotland | £9250* | Year 1 |
| Wales | £9250* | Year 1 |
| Channel Islands | £9250* | Year 1 |
| International | £15400* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Hull
Admissions Office
Cottingham Road
Hull
HU6 7RX