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Marketing and Brand Management at Kingston University - UCAS

Course options

2025 - 20262026 - 2027
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Reasons to choose Kingston

  • Kingston Business School is one of only six per cent of the world’s business schools to be accredited by AACSB International.
  • This course is accredited by the Chartered Institute of Marketing (CIM).
  • Top industry practitioners from companies such as Diageo Great Britain to agencies such as Iris consult on course content, to ensure the course offers skills valued in the industry.
About this course This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an understanding of the business value of brands and the skills to develop and manage them professionally. You will develop a solid knowledge of marketing management and be able to oversee a brand across all channels. There are opportunities to apply branding theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, there is a focus on career and employability. Career opportunities When you graduate, you’ll be ready to walk right into manager roles in marketing, brand, product marketing or media planning. You might enter the workplace as a brand marketing executive, consultant or digital media buyer, where you’ll be well-placed to progress your career right to the top.

Modules

Example modules:

  • Strategic Brand Management
  • Branding Design
  • Global Marketing Management
To view the full list of modules, please visit the University course webpage.

Assessment method

Assessment typically comprises of practical assessments (e.g. presentations) and coursework (e.g. essays, reports, self-assessment, portfolios, dissertation). The approximate percentage for how you will be assessed on this course is as follows, though depends to some extent on the optional modules you choose: Marketing and Brand Management MSc: Coursework: 94% Practical: 6% Professional Placement Year: Coursework: 100%

Entry requirements

A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Tuition fees for UK and international students will shortly be confirmed, please check back at the end of May.
Marketing and Brand Management at Kingston University - UCAS