Course summary

Our new MSc Marketing is designed for people with an undergraduate degree in any subject, who want to pursue a career in the dynamic Marketing sector. The course will prepare you to work in business, public or third sector organisations, developing the strategic thinking skills and creativity needed to succeed. Overview Do you want to study a Master’s in Marketing in Birmingham? It will expose you to the fundamental skills and attributes you need to become a successful marketer. You will learn how to negotiate the challenges and issues that businesses and third-sector organisations face, in marketing their products, services and experiences. You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of marketing, including contemporary focus on responsible and sustainable marketing management, in a sophisticated digital world. Throughout the course, the course team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the marketing career of your choice. What's covered in this course? You will learn about the fundamental principles of marketing management within a global context. This will cover fundamental principles such as value proposition, focussing on the consumer and their behaviour. The increasingly sophisticated nature of contemporary advertising will segue into digital marketing and AI, combining creativity with digital analytics to produce rounded marketers, complete with the skill base required by contemporary employers and agencies. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful, strategic, marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also being attentive to the triple bottom-line of people, profit and planet. The final core Research Project module is tailored to your career aspirations. The module provides two project options: a ‘consultancy project’ option where you work with a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing. Whatever route you choose, it will give you the opportunity to identify a topic and industry of your choice, related to your specialist area of marketing, tailoring your degree to enhance your employability for your final chosen career destination. Previous projects have involved fashion branding, customer relationship management in the finance sector, and customer loyalty within sports marketing. Why Choose Us?

• We aim to infuse learning with exposure to real-world experiences. Through the Link Agency, we give you the chance to work on real-life projects using industry-standard software and with real-world clients. These offer a unique opportunity for you to gain invaluable experience while you study.

• Our academic staff have a wealth of industry experience and are expertise in their field.

• Learning outcomes are complemented by a range of experiential learning opportunities including: field trips, student research collaborations, and school research seminars and external events.

• You will work alongside a diverse range of international students, creating an exciting atmosphere and a range of ideas.