28Jun
UndergraduateDe Montfort University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
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Course summary
Fashion Marketing BA (Hons) at DMU equips you with essential skills to thrive in the dynamic fashion industry. With a strong focus on sustainability, you'll learn to master marketing strategies within a global, circular economy. From small start-ups to luxury brands, our expert-led sessions, industry collaborations, and self-directed projects all drive toward a sustainable fashion future. In your flexible first year, you’ll access our outstanding facilities when learning about fashion product. You will explore our textile and digital experience labs with expert support in learning how to analyse, create and present. You will also receive guidance in developing your own vision, mission and values. You will explore our state-of-the-art facilities, including textile and digital experience labs, gaining hands-on experience in analysing, creating, and presenting fashion marketing concepts. With expert guidance, you’ll also develop your own unique vision, mission, and values. Our course covers a range of diverse topics, including:
- Digital Marketing: online promotion and customer engagement.
- User Experience (UX) Design: Learn how to create seamless and intuitive customer journeys.
- Artificial Intelligence (AI) & Virtual Reality (VR) / Augmented Reality (AR): Explore the cutting-edge technologies reshaping the fashion industry.
- Customer Relationship Management (CRM): Develop strategies to build and maintain strong customer relationships.
- Fashion Communication: Understand the nuances of branding and communication in fashion.
- Sustainability: Delve into sustainable practices and their impact on the fashion industry.
- Design Innovation: Push the boundaries of creativity with innovative design techniques.
- Creative Brand Strategy: Learn how to create compelling brand narratives.
- Strategic Planning: Develop the skills to strategically plan and execute marketing campaigns.
Modules
Year 1 Block 1: Fashion Consumer and Marketplace Block 2: Fashion Business Block 3: Fashion Lifecycle Block 4: Sustainable Futures Year 2 Block 1: Customer Relation Management Block 2: Digital Innovation and Sustainable Futures Block 3: Digital Marketing Block 4: Fashion Communication and Branding Year 3 Block 1: Strategic Fashion Marketing Block 2: Creative Brand Direction Year long: Research project
Assessment method
You deserve a positive teaching and learning experience, where you feel part of a supportive and nurturing community. That’s why most students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You’ll benefit from regular assessments – rather than lots of exams at the end of the year – and a simple timetable that allows you to engage with your subject and enjoy other aspects of university life such as sports, societies, meeting friends and discovering your new city. By studying with the same peers and tutor for each block, you’ll build friendships and a sense of belonging. Structure This includes design studio practice, formal lectures, group seminars, tutorials, lab work and practical workshops. There are regular tutorials and reviews which allow you to reflect and develop your work ready for your final presentation at the end of the year. Contact hours You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations and reports). Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 12 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- WN45
- Institution code:
- D26
- Campus name:
- Leicester Campus
- Campus code:
- Y
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 points
A level
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
| Channel Islands | £9535 | Year 1 |
| Republic of Ireland | £9535 | Year 1 |
| EU | £16250 | Year 1 |
| International | £16250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
*subject to the government, as is expected, passing legislation to formalise the increase
Please note that fees for subsequent years of study for continuing students are subject to an annual review. Any increase in fee will be in line with RPI-X (linked to the retail price index) and the fee cap set by the Government
Provider information
De Montfort University
The Gateway
Leicester
LE1 9BH