Course summary

Gain an understanding of the economic, legal, and media issues around sport. This course will prepare you for a career in sports business management. Blend your passion for sport with business management expertise and real-world leadership skills. As part of this course, you’ll:

• Examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport

• Study digital analytics and gain key skills that support today's global businesses

• Learn about the increasing professionalisation of sport and investigate the requirements of governance

• Explore how the changing needs of the consumer have transformed sport into one of the most lucrative industries in the world

• Recognise and seize new and exciting opportunities in broadcasting, licensing and merchandising

• 94% of students on BA (Hons) Sport Business Management were positive about the way teaching staff explain things (NSS 2023)

• Work placement opportunities - start building your professional networks and put your learning into practice

• Sport volunteering opportunities - which have previously included the Olympics, World Athletics Championships and Commonwealth Games

• Sandwich year option – a year of paid employment in industry which will build your skills and experience

• Annual employability fair - connect directly with employers

• Ranked 9th in the UK for hospitality, event management and tourism subject group*