Abertay University

Degree level: Postgraduate

Applied Artificial Intelligence and User Experience (Taught)

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Learn to design and interrogate AI systems with a clear understanding of human behaviour. With the dependence on digital automation and remote working greater than ever, there is a huge demand for professionals with skills in Artificial Intelligence (AI) and User Experience (UX). We are the first UK university to offer a Master's degree bringing together AI, UX Research and Applied Psychology. As well as gaining a thorough understanding of Data and AI techniques, you'll explore theoretical concepts with practical applications. We teach you how to:

  • Apply Psychology and AI principles.
  • Enrich the design of AI solutions through good practice UX.
  • Use Data, AI and Applied Psychology to inform the design of prototypes.
Using data and AI to acquire deeper insights into human behaviour and psychology, you'll also focus on the ethical responsibilities of developing AI applications. This course has a practical focus, and features projects and group work as well as work placements where possible. When you graduate, you’ll have a solid grounding in Data and AI techniques along with specialist knowledge and skills in Psychology and UX. Our aim is to create the next generation of AI talent, who recognise the role of human behaviour in technology use. Both the UK and Scottish Governments have urgently called for an increase in Data and AI skills, and the need for talented AI professionals at all levels is growing every year. To apply you’ll need scripting expertise and an undergraduate degree in Engineering, Computing, Game Design and Development, Physical, Natural, Life or Biological sciences. Don't forget to check the Scholarships section below. The Data Lab, Scotland's Innovation Centre for Data and AI, have four full-time scholarships covering the course fees for this MSc for 2023-24.


Most modules will be assessed through practice-based coursework. This includes project work and student-led presentations as well as workplace-simulation group projects. Some modules use a mixture of coursework and formal examination. AI and UX: Strongly practice-based, making use of assessment by project and professional discussions. Data science: Lab-based practicals and workplace simulation group project. Psychology modules: Assessed through project-based work, with emphasis on research design and analyses.

Assessment method

The taught course will be assessed using a combination of written coursework, presentations, examinations and portfolios, with a written dissertation at MSc level.

Entry requirements

Applicants should have a minimum of a lower second-class (2:2) honours degree in either Design, Engineering, Computing, Physical, Natural, Life or Biological sciences. The course is designed for students with some experience of scripting. Applicants who did not cover the appropriate subjects during their degree will be considered if they have relevant industry experience.

Fees and funding

Tuition fees

Scotland £7900 Whole course
England £10400 Whole course
Northern Ireland £10400 Whole course
Wales £10400 Whole course
Republic of Ireland £10400 Whole course
EU £17000 Whole course
International £17000 Whole course

Additional fee information

International/EU fees are £18,000 for the following courses:- MSc Ethical Hacking and Cybersecurity MSc Applied Artificial Intelligence and User Experience MProf Games Development MSc Computer Games Technology

Sponsorship information

The Data Lab, Scotland's Innovation Centre for Data and AI, have five full-time scholarships covering the course fees for this MSc for 2021-22.

Applied Artificial Intelligence and User Experience at Abertay University - UCAS