Course summary

In today’s digital world there are more ways than ever to reach out to consumers. Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory. This course will ensure you have the strategic knowledge to support your creative thinking. And, with a range of options for placements and internships, you’ll be well on your way to an exciting career. A perfect mix You’ll explore every element of the advertising spectrum, from traditional print-based campaigns to experiential campaigns, and digital media. This course blends commercial, theoretical and creative modules to give you the edge when you start work. Although it’s academically challenging, the practical nature of the course means you’ll be ready to create effective campaigns in various formats and media. Learn about today’s advertising challenges and discover how to build brands. Prepare for a career you’re passionate about by building your own professional creative portfolio based upon the advertising concepts, brand strategies, and varied creative content you develop on the course. Real-world skills You'll be taught by experienced advertising and marketing experts, sharing real examples to bring the theory to life. You'll share our extensive professional networks, through guest lectures from leading industry figures, and participation in creative competitions. Test your new knowledge on modules like the live client brief. Or, spend a year in industry to gain vital experience with real-life projects. Blend your creative skills with strategic awareness to create campaigns that get results. Features and Benefits

• Chartered Institute of Marketing (CIM) accreditation – this course is CIM accredited and allows you to work towards a CIM qualification. We also organise special events with the CIM.

• Agency experience – go on ‘immersion day’ visits to agencies in Manchester to understand how every element of marketing works together.

• Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.

• Work with clients – work on a live client brief as part of your course. Choose to undertake an internship to fully immerse yourself in the world of creative advertising.

• Rise programme - all students are eligible to take part in curricular activities with Rise. These might include volunteering, project work and certifications.

• Bringing lectures to life – our team are all experienced marketers. They draw on their own experiences to show you how theory relates to practice.

• Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.

• Marketing network – hear insights, get advice and meet the experts from agencies like Seventy7, Use.Space and Wavemaker, at guest lectures and events.

• Creative competitions – take the opportunity to compete in leading creative competitions such as Two+Two, and the The Pitch.

• PlayStation Career Pathways Scholarship – we have a joint initiative with Sony Interactive Entertainment to provide scholarships for students from Black, Asian and Minority Ethnic backgrounds on creative and digital degree courses.