Ravensbourne University London

Degree level: Undergraduate
Awarded by: Ravensbourne

Advertising and Brand Design

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Course summary

TEF Silver

Ravensbourne University London has opted into the TEF and received a Silver award.

Find out more about the TEF.

Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns. Students on the course will learn to create graphic communication for contemporary media platforms. They will construct stories that connect strategically across print, social and online channels to engage audiences and influence perception. Students will learn to work across the likes of; apps, digital print, online media and mobile games as well as print and more traditional communication formats.

  • Branding & identity design
  • Copywriting & creative strategy
  • Campaign development
  • Social media content creation and strategy
  • Team-working & project management
  • Interaction design
Graduates from this course are ideally positioned to take their place within rapidly expanding areas of the creative industries. They work as creative directors, copywriters, digital designers, strategists, brand communicators, creative technologists and social media content creators.

Course details

Modules

Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding. You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and end the year with the creation of a full strategic campaign. FHEQ Level 4 ABD18102 Process & Principles ABD18103 Historical Contexts ABD18104 Advertising and Branding in the Digital Context ABD18105 Campaign & Strategy Design C18101 Themes in Contemporary Culture Explore: In your second year, you will examine and challenge the conventions of your discipline and collaborate with other students in the department of Design Practice. You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practice within our discipline such as Social Media content creation, audience participation and interaction & experience design. At the end of the year you will take part in a series of live projects with major clients such as WWE, Barclays, Shelter, MBNA Thames Clippers and Generator Hostels. FHEQ Level 5 C18201 Big Ideas and Philosophies ABD18202 Content Creation for Social Media ABD18203 Interaction & Participation ABD18204 Live Projects EABD181 Writing for the Creative Industries EABD182 Creative Enterprise Engage: Your third year provides an opportunity to personalise your practice and present your ideas to the world. You will write a dissertation and, with the support of your tutors, create a series of self-directed projects, giving you a opportunity to explore personal interests related to advertising and branding. In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present your work professionally. FHEQ Level 6 C18301 Dissertation ABD18302 Industry Collaboration ABD18303 Self-Directed Major Projects ABD18304 Professional Trajectories

Assessment method

You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.


How to apply

Application codes

Course code:
NW52
Institution code:
R06
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Students will also be expected to possess five GCSEs (grade C/4 or above) or equivalent (including English) .

Additional entry requirements

Interview

You will be invited to an in person interview or an online interview if you are not in the UK.

Portfolio

Please see our website for advice on how to prepare your portfolio and sketchbook or showreel : - https://www.ravensbourne.ac.uk/study-here/undergraduate/your-interview-and-portfolio/


English language requirements

TestGradeAdditional details
IELTS (Academic)5.5IELTS 5.5 overall with 5.5 in each subtest.
TOEFL (iBT)72TOEFL IBT with 72 points overall including minimum Reading 18, Listening 17, Speaking 20, Writing 17
PTE Academic42PTE Academic or SELT: 42 overall with minimum 42 in each subtest.
Trinity ISEPassTrinity College London - B2 SELT ISE II. Pass Overall with Pass in each component.

Please view our website for full English Language requirements and options. If you have any questions please email [email protected]

Ravensbourne English Language Requirements

https://www.ravensbourne.ac.uk/international-students/how-apply/english-language-requirements


Unistats information

Operated by the Office for Students
94%
Student satisfaction
85%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £16500 Year 1
International £16500 Year 1

Additional fee information

*All fees shown are correct for 2021/22 academic year and are subject to change.
Advertising and Brand Design at Ravensbourne University London - UCAS