Course summary

This course has been specifically designed to fast-track your marketing career and enhance your employability in a range of business environments and entrepreneurial situations. The combination of academic rigour and practical relevance will ensure that you are equipped with a critical awareness of current issues in marketing and informed by ‘leading edge’ research and practice. An international theme will be at the forefront of many modules, allowing you to explore and investigate the core content of marketing subjects in a multicultural and global setting. Exposure to live case studies will enable you to gain an appreciation of real business contexts and gain an understanding of strategic marketing practices in the contemporary business environment. You will be provided with opportunities to develop your skills as leaders and apply the knowledge you have gained throughout the course in an individual, business related research project. You will also have an opportunity to gain further exposure to relevant practice through the internship pathway that is available as an option to all students. Certificate in Strategic Management (a Chartered Management Institute qualification) optionally awarded upon successful completion of the programme, which will greatly impact your long term career aspirations. You will also have access to Associate Membership of the CMI. Key features

• Scholarships and Discounts for international students, based on their grades

• Regular seminars by expert speakers to further contextualise the programme

• Opportunities to gain an awareness of operating as a leader in sustainable and ethical business

• Optional modules with a marketing focus enable you to customise your degree and focus on your personal career goals

• The course is taught by senior academics who have excellent links with industry and a wealth of professional experience

• Opportunities to gain access to local and national employers through the internship

• Cross-learning opportunities amongst students of diverse backgrounds and business practices from around the world

• A flexible course design to allow two entry points in both September and January