Course summary
- CIM accredited, this programme draws upon our expertise in the areas of marketing strategy, consumer behaviour, communications, marketing research, and branding
- Gain an understanding of how marketing and buyer behaviour work at the individual and organisational level, and how marketing influences broader society and culture
- Have the opportunity to develop your research skills and understanding of the theory of marketing, as well as a broad range of practical leadership skills and knowledge for contributing to a global economy
- Core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests
- You'll be endowed with an in-depth knowledge of the marketing discipline, as well as practical managerial skills and the ability to think critically and creatively to successfully contribute towards the challenges organisations face in the global economy and society
Modules
For a full list of compulsory and optional modules please visit our course page.
Assessment method
Please visit our course page for current assessment methods.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
International applicants
Our International Student Support can help you with what you need to do before you arrive and when you get here as a new international student. They offer ongoing support throughout your studies whether that be setting up a bank account or arranging healthcare. Our Global Chums Buddy Scheme and our Intercultural Cafe provide opportunities to meet staff and connect with students. INTO University of Exeter provide pre-sessional English courses for international students as well as free insessional support.
Entry requirements
A mid 2:2 degree (55%+) with honours in any discipline from a recognised university. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications. For full details, including English language requirements and international equivalencies, please visit our course page.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
In addition to tuition fees and living costs, your programme of study may have other costs associated with it, such as laboratory equipment or field trips. For more information about fees and additional costs please visit our course page.
Sponsorship information
We invest heavily in scholarships for talented prospective Masters students. This is in addition to the UK Government’s Postgraduate Loan Scheme. For information on how you can fund your postgraduate degree at the University of Exeter, please visit our course page.
Provider information
University of Exeter
Northcote House
The Queen's Drive
Exeter
EX4 4QJ
Course contact details
Visit our course page Enquiry Form
Postgraduate Admissions
Enquiry form