Course summary

UWE Bristol's BA(Hons) Marketing is a flexible, practice-focused course, accredited by the Chartered Institute of Marketing (CIM). Develop marketing and business knowledge and skills, so you'll graduate 'career ready' for a range of marketing roles across a range of sectors. Why study marketing? Marketing is influential in shaping the strategic direction of many organisations and vital in communicating their brand values, offering creative and exciting career opportunities. Develop a diverse skillset including technical, digital, critical thinking, entrepreneurial and communication skills and embrace emerging technologies, like artificial intelligence, that are rapidly transforming modern business. You'll also understand the importance of ethical values and sustainable practices in shaping a more sustainable future. Why UWE Bristol? UWE Bristol's Marketing degree is a flexible, practice-focused course that enables you to develop marketing and business knowledge so you're 'career ready' for diverse marketing roles. You'll learn about communication, understanding consumers, and co-ordinating and managing marketing-based projects from start to end in line with targets. Plus, you'll study specialist modules in the key areas of contemporary marketing, learn how to create a brand, undertake market research, and respond to briefs. You'll take part in fieldwork, pitches, and industry guest lectures to enrich your learning experience and take advantage of the many networking opportunities. We encourage you to take a sandwich placement after your second year, in the UK or abroad, to gain real-world experience and enhance your employability. Our students have secured placement roles with a wide range of companies including Aon, Airbus, British Airways, Disney, Hays Recruitment, and L'Occitane. Previous placement roles have included working as a marketing assistant, marketing or account executive and social media strategist in various sectors in the UK and some have chosen placements in USA and Australia. Where can it take me? BA(Hons) Marketing graduates have secured roles with companies including the BBC, Deloitte LLP, JCB, plus a range of SMEs. You could work in roles such as marketing executive, or marketing, social media or marketing communications manager across a range of sectors from business, charity, social enterprise, or government.