Marketing with Foundation Year at Sheffield Hallam University - UCAS

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Please check the Sheffield Hallam University website for the latest information. Course summary

  • Gain in-depth marketing knowledge, exploring future-facing strategies and media.
  • Direct your learning with specialist routes in digital customer experience, global marketing and consumer psychology.
  • Experience real-world marketing with opportunities to manage campaigns for leading brands.
  • Join a hub of creatives and entrepreneurs in our award-winning enterprise centre.
On our BA Marketing course you’ll combine creativity, technical know-how and hands-on experience. Balancing theory and practice, you’ll not only gain a diverse set of transferable skills, you’ll also be encouraged to develop your interests and channel them into a specialist sector of your choice. If you’d like extra preparation before starting degree-level study, we recommend you join the foundation course – which has been designed to encourage exploration and experimentation. How you learn All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. Based in our Sheffield Business School, you’ll join a global community where business leaders, researchers and 7,000 business students all come together to solve problems and make things better. You’ll be taught by award-winning teachers and industry experts, who bring their experience and research into the classroom. Your course is designed by industry specialists and leading institutes – helping you graduate with the skills employers are looking for. Through our relationships with leading local and global brands, you’ll have the opportunity to access placements, volunteering programmes, training schemes, internships and work experience. We use a wide variety of assessments that respect the diverse ways people learn. These include tests, essays, presentations, project plans and reflective writing.   Key Themes On this course you’ll learn the foundations of marketing theory – using market research, customer insights and competitor analysis to develop successful marketing strategies. You’ll also learn how to create brand identities and communicate brand values, using storytelling and creative to connect with your audience and grow loyal communities. You’ll discover what it means to champion social, cultural and environmental causes through ethical marketing practices – responding to contemporary market challenges with methodical and collaborative, problem-solving techniques. You’ll also explore how big data, social media, AI and Web 3.0 are changing the marketing landscape, learning what it will mean to be a marketer of the future. Applied learning We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses. Work Placements You’ll have the opportunity to arrange a year-long work placement. This gives you valuable work experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV. Previous students have gained placements with leading brands such as L’Oréal, Nintendo, Canon, and many more – giving them a competitive edge in the jobs market.  You’ll also have summer and winter school opportunities in a variety of locations. Recently, students from our department have visited France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe, the US, Australia and beyond.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. See the modules table below for further information. Year 1 Compulsory modules Going Global People, Decisions And Behaviours Preparing For Success Sustainable Innovation Year 2 Compulsory modules Contemporary Marketing Foundations Of Business Foundations Of Marketing Understanding People And Cultures Year 3 Compulsory modules Creative Brand Management Managing Business And Financial Performance For Marketers Professional Development For The Marketer Elective modules Experiential Marketing Events Foreign Language The Corporate Customer The Digital Customer Experience Year 4 Optional modules Placement Year Final year Compulsory modules Consultancy Project In Marketing Customer Insights And Sustainable Innovation In Marketing Strategy Strategy In The Global And Digital Environment Elective modules Consumer Psychology Contemporary Leadership In Context Marketing In A Global Context

Assessment method

Coursework | Practical

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Association to Advance Collegiate Schools of Business

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

We will offer flexibility on our usual entry requirements for clearing applicants. Please call us on 0330 024 6390 to discuss your options and apply.

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


Please note that the information provided on this web page relates to 2022 courses and is subject to change without notice by Sheffield Hallam University.

English language requirements

TestGradeAdditional details
IELTS (Academic)6If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £16655 Year 1
International £16655 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year. These fees are regulated by the UK government and are therefore subject to changes in government policy. During your placement year you will pay a reduced fee of £1,200. Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200. Please refer to our website for up-to-date information on costs and fees:

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Marketing with Foundation Year at Sheffield Hallam University - UCAS