Course summary

The online MSc Strategic Marketing Practice will help you develop practical, analytical, and leadership skills, while enhancing your knowledge of the latest advances in strategic marketing thinking and research. The University of Birmingham’s online MSc Strategic Marketing Practice is designed to equip graduates with a background in marketing, either academic or professional, with the skills that the marketing industry demands. Guided by the same academics who teach on campus, you will learn core strategic marketing theory and practice, along with the latest innovations in data, technology, and innovation within a framework of responsible practice and sustainability. Course highlights Industry-informed curriculum designed to equip students with the marketing skills and expertise required in the industry.

• The course is taught and facilitated by the same academics and active practitioners who also teach our in-person postgraduate programmes.

• The curriculum offers flexibility, as there are five electives from which students can choose four depending on their personal interests and professional goals.

• The development of future-of-work skills, such as an agile mindset, resilience, and personal effectiveness, to navigate a rapidly changing business landscape and adapt to new challenges and opportunities.