University of Bedfordshire has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.
Course summary
This degree gives you a thorough understanding of both mass media and the workings of the PR industry. The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. The marketing and PR side allows you to explore a range of PR activities; develop your business skills; and build your knowledge of marketing practices, particularly around brand management and corporate communications. Facilities and Specialist Equipment
- Mac-equipped newsroom with radio news booth and transmission gallery.
- Industry-standard radio facilities.
- Digital video-editing suites including Adobe Creative Cloud software (Premier Pro).
- Radio news booth.
- Industry-standard radio station, Radio LaB.
- In-house TV station, Beds TV.
- Develop the skills to become an effective media communicator.
- Learn how marketing and public relations shape businesses and corporate communications.
- Engage directly with the industry through guest lectures, networking events, workshops and media masterclasses.
- Gain personal confidence and the ability to express yourself using appropriate media to inform opinion.
- Acquire valuable research and project management experience while working both independently and in teams.
Modules
Areas of study include:
- Consumer Behaviour
- Experiential Marketing
- Introduction to Digital Marketing and Analytics
- Introduction to Digital Storytelling
- Media Theory and Research
- Principles of Marketing
- Understanding Media
- Account and Media Planning
- Brand Management
- Corporate Communications
- Public Relations and Media Interface
- The Creative Industries
- Radio
- The Art and Craft of Journalism
- Contemporary Practices and Debates in the Media
- Digital Communications Strategy
- PR Ethics and CSR
- Routes to Market
- Topical Marketing Communications Practice
- Short Dissertation Special Project / Short Practical Special Project
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- P3P2
- Institution code:
- B22
- Campus name:
- Luton Campus
- Campus code:
- D
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements
Qualification requirements
UCAS Tariff - 96 points
A level - CCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM
Access to HE Diploma
Scottish Higher
Applicants with other qualifications will be considered. If you would like to check that your qualifications will be accepted please contact the university.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
Additional fee information
For information on the 2024 fees please refer to our website, https://www.beds.ac.uk/howtoapply/money/fees/
Provider information
University of Bedfordshire
Park Square
Luton
LU1 3JU