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Media, Marketing and Public Relations at University of Bedfordshire - UCAS

Course options

2024 - 20252025 - 2026
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University of Bedfordshire has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Course summary

This degree gives you a thorough understanding of both mass media and the workings of the PR industry. The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. The marketing and PR side allows you to explore a range of PR activities; develop your business skills; and build your knowledge of marketing practices, particularly around brand management and corporate communications. Facilities and Specialist Equipment

  • Mac-equipped newsroom with radio news booth and transmission gallery.
  • Industry-standard radio facilities.
  • Digital video-editing suites including Adobe Creative Cloud software (Premier Pro).
  • Radio news booth.
  • Industry-standard radio station, Radio LaB.
  • In-house TV station, Beds TV.
Your Student Experience
  • Develop the skills to become an effective media communicator.
  • Learn how marketing and public relations shape businesses and corporate communications.
  • Engage directly with the industry through guest lectures, networking events, workshops and media masterclasses.
  • Gain personal confidence and the ability to express yourself using appropriate media to inform opinion.
  • Acquire valuable research and project management experience while working both independently and in teams.

Modules

Areas of study include:

  • Consumer Behaviour
  • Experiential Marketing
  • Introduction to Digital Marketing and Analytics
  • Introduction to Digital Storytelling
  • Media Theory and Research
  • Principles of Marketing
  • Understanding Media
  • Account and Media Planning
  • Brand Management
  • Corporate Communications
  • Public Relations and Media Interface
  • The Creative Industries
  • Radio
  • The Art and Craft of Journalism
  • Contemporary Practices and Debates in the Media
  • Digital Communications Strategy
  • PR Ethics and CSR
  • Routes to Market
  • Topical Marketing Communications Practice
  • Short Dissertation Special Project / Short Practical Special Project
Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
P3P2
Institution code:
B22
Campus name:
Luton Campus
Campus code:
D

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements

Qualification requirements

Applicants with other qualifications will be considered. If you would like to check that your qualifications will be accepted please contact the university.

Student Outcomes

Operated by the Office for Students
65%
Employment after 15 months (Most common jobs)
70%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For information on the 2025 fees and scholarships please refer to our website, https://www.beds.ac.uk/howtoapply/money/fees/
Media, Marketing and Public Relations at University of Bedfordshire - UCAS