Learn how the media works and shapes our understanding of the world with a degree that gives you a thorough understanding of mass media and the workings of the PR industry. By dividing your studies between media, public relations and marketing, this course combines the expertise of two experienced academic teams and opens up a wide range of career paths from journalism and magazine publishing to digital media production and PR consultancy. The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. It also provides you with an informed understanding of the social, political and historical forces that have produced our contemporary media forms and institutions. The marketing and PR side of the degree allows you to explore a range of PR activities; develop your business skills along with your public relations counselling and planning capabilities; and build your knowledge of marketing practices particularly within the context of brand management and corporate communications. Why choose this course?
- Develop the skills to become an effective media communicator
- Learn how marketing and public relations work, and how they shape businesses and corporate communications
- Benefit from guest lectures and media masterclasses
- Gain personal confidence as well as the ability to express yourself using appropriate media to influence and inform opinion
- Acquire valuable research and project initiation/management experience while working both independently and in teams
Areas of study include:
- Consumer Behaviour
- Experiential Marketing
- Introduction to Digital Marketing and Analytics
- Introduction to Digital Storytelling
- Media Theory and Research
- Principles of Marketing
- Understanding Media
- Account and Media Planning
- Brand Management
- Corporate Communications
- Public Relations and Media Interface
- The Creative Industries
- The Art and Craft of Journalism
- Contemporary Practices and Debates in the Media
- Digital Communications Strategy
- PR Ethics and CSR
- Routes to Market
- Topical Marketing Communications Practice
- Short Dissertation Special Project / Short Practical Special Project
How to apply
You can no longer submit a new application for courses starting in 2023.
If you already have a 2023 application and are in Clearing, you can add this course as a Clearing choice – contact the university or college first to check they have places.
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Luton Campus
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Applicants with other qualifications will be considered. If you would like to check that your qualifications will be accepted please contact the university.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
No fee information has been provided for this course