11Jan
UndergraduateUniversity Academy 92 (UA92) has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
The new Digital Marketing degree course will develop your knowledge and skills in marketing communications, reflecting the changes in industry demand for specialist digital marketeers. As a graduate with a Digital Marketing degree, you could have a successful career as a Digital Marketing professional or specialise in a specific area such as content, SEO, Social Media, email, PR and Communications or Web Design. By studying Digital Marketing at degree level, you will develop a solid understanding of the role of marketing within an organisation. You will learn about fundamental marketing processes and developments within contemporary digital marketing to become an expert in planning, executing and evaluating digital marketing campaigns. This course involves a significant amount of practical application and the opportunity to experience live client projects and case studies. You will also: Examine current issues in marketing management and design and the growing ethical issues in online marketing. Understand the key concepts in marketing research including quantitative and qualitative research methods. Develop skills to commission, manage, interpret and use marketing information Explore a range of communication tools in a Digital Marketeers toolbox, such as Advertising, Direct Marketing, Personal Selling, PR and publicity Learn how to develop a content strategy and the best practices when writing and designing for Digital, including websites, e-newsletters, social media or news articles and understand them. Become an expert in planning, executing and evaluating digital marketing campaigns.
Modules
Level 4 subject-Specific modules: Principles of Marketing An introduction to the aspects of marketing processes and discover how they apply in real life marketing situations. Examine current issues in marketing management and design such as how the service industry businesses has needed to adapt to a rapidly changing digital environment. Marketing Research Get to grips with key concepts and techniques in marketing research. Develop skills to commission, manage, interpret and use marketing information. This module covers both quantitative and qualitative research methods, as well as how to run and manage research projects. Marketing Communications You will explore traditional and contemporary perspectives on integrated marketing communications, with a focus on how persuasive communications might influence the judgements, attitudes and behaviour of audiences. You will take look at a range of communication tools, such as Advertising, Direct Marketing, Personal Selling, PR and publicity. This module will involve a significant amount of practical work. Writing and Design for Digital An insight into the best practices when writing and designing for digital, such as websites, e-newsletters, social media or news articles. Develop your content creation skills for the web, with understanding of how content is consumed by the target audience, as well as the technical aspect of writing and designing for search engines. Level 5 subject-Specific modules: Digital Marketing Toolbox Content Strategy Consumer and Consumption Digital Campaign Planning Level 6 subject-Specific modules: Brand and Online Community Management Digital Marketing Ethics Contemporary Developments in Digital Marketing Project You will undertake a substantial Digital Marketing project which will consolidate your academic experience, knowledge and skills gained during your studies.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 104 points
A level - BCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM
Access to HE Diploma - D: 15 credits M: 15 credits P: 15 credits
English language requirements
In addition to meeting the academic criteria, if your first language isn't English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven't completed a degree in English. If you are an international student, in order to obtain a student visa, you will be required to demonstrate that you have the correct level of English language competency to study in the UK.
UA92 English Language Requirements
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| Republic of Ireland | £9250 | Year 1 |
| EU | £16101 | Year 1 |
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| International | £16101 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University Academy 92 (UA92)
UA92 Campus
Talbot Road
Trafford
Manchester
M16 0PA