Modules

Level 4 Module 1- Principles of Marketing This module introduces you to the core concepts of marketing and how they apply in the real world. You will learn about the marketing mix, market segmentation, targeting, positioning, and brand management. You will also explore the special challenges of marketing services in a digital age. Module 2- Marketing Research This module teaches you the essential skills and knowledge needed to conduct marketing research and analyse market problems. You will learn about both quantitative and qualitative research methods, as well as how to run and manage research projects. This will prepare you for a future career in marketing, product, brand, or advertising management. Module 3- Marketing Communications This module teaches you how to develop and implement effective integrated marketing communications campaigns. You will learn about the different types of marketing communications tools, such as advertising, direct marketing, personal selling, PR, and publicity. You will also gain practical experience in applying these tools to real-world cases and exercises. Module 4- Writing and Design for Digital This module teaches you how to create effective and engaging content for digital platforms. You will learn about the best practices for writing and designing for websites, e-newsletters, social media, and news articles. You will also gain an understanding of how content is consumed by target audiences and how to write and design for search engines. Level 5 Module 1- Digital Marketing Toolbox This module teaches you how to evaluate and use digital marketing tools to achieve your organization’s goals. You will be introduced to a range of technologies, used by digital marketing professionals, to gain valuable insights into customers, competitors and markets. Module 2- Content Strategy This module teaches you how to create and optimize engaging digital content, including photos and videos. You will learn about the theory and techniques behind digital content creation, measurement, and optimisation. Module 3- Consumer and Consumption This module introduces you to theories around consumer behaviour and the factors that influence consumers’ thoughts, feelings, identity, and actions. You will learn about the links between consumer behaviour research and marketing theory and practice. Module 4- Digital Campaign Planning This module teaches you how to develop and implement effective digital marketing campaigns. You will learn about the different stages of the campaign planning process, from setting goals and objectives to selecting channels and measuring results. Level 6 Module 1- Brand and Online Community Management This module focuses on how to create and manage brands and online communities and help businesses build a loyal and profitable customer base. You will learn about brand identity and positioning, online community building and engagement, content marketing, social media marketing, and influencer marketing. You will also gain practical experience in managing real-world brands and online communities. Module 2- Digital Marketing Ethics This module teaches you the principles and models of ethical decision-making for digital marketing. You will learn how to make ethical decisions in a variety of business situations, taking into account the impact on individuals, organisations, and society. Module 3- Contemporary Developments in Digital Marketing This module explores new developments and trends in digital marketing. You will learn about the latest tools and technologies, and how to use them effectively to reach and engage your target audience. Module 4- Project In this module, you will complete either a live project from one of our partners or a dissertation on an area of interest, that demonstrates your research and problem-solving skills.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

• Course does not award QTS