Digital Marketing at University Academy 92 (UA92) - UCAS

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

The new Digital Marketing degree course will develop your knowledge and skills in marketing communications, reflecting the changes in industry demand for specialist digital marketeers. As a graduate with a Digital Marketing degree, you could have a successful career as a Digital Marketing professional or specialise in a specific area such as content, SEO, Social Media, email, PR and Communications or Web Design. By studying Digital Marketing at degree level, you will develop a solid understanding of the role of marketing within an organisation. You will learn about fundamental marketing processes and developments within contemporary digital marketing to become an expert in planning, executing and evaluating digital marketing campaigns. This course involves a significant amount of practical application and the opportunity to experience live client projects and case studies. You will also: Examine current issues in marketing management and design and the growing ethical issues in online marketing. Understand the key concepts in marketing research including quantitative and qualitative research methods. Develop skills to commission, manage, interpret and use marketing information Explore a range of communication tools in a Digital Marketeers toolbox, such as Advertising, Direct Marketing, Personal Selling, PR and publicity Learn how to develop a content strategy and the best practices when writing and designing for Digital, including websites, e-newsletters, social media or news articles and understand them. Become an expert in planning, executing and evaluating digital marketing campaigns.

Modules

Level 4 subject-Specific modules:   Principles of Marketing   An introduction to the aspects of marketing processes and discover how they apply in real life marketing situations. Examine current issues in marketing management and design such as how the service industry businesses has needed to adapt to a rapidly changing digital environment.  Marketing Research   Get to grips with key concepts and techniques in marketing research. Develop skills to commission, manage, interpret and use marketing information. This module covers both quantitative and qualitative research methods, as well as how to run and manage research projects.  Marketing Communications   You will explore traditional and contemporary perspectives on integrated marketing communications, with a focus on how persuasive communications might influence the judgements, attitudes and behaviour of audiences. You will take look at a range of communication tools, such as Advertising, Direct Marketing, Personal Selling, PR and publicity. This module will involve a significant amount of practical work.   Writing and Design for Digital   An insight into the best practices when writing and designing for digital, such as websites, e-newsletters, social media or news articles. Develop your content creation skills for the web, with understanding of how content is consumed by the target audience, as well as the technical aspect of writing and designing for search engines.  Level 5 subject-Specific modules:   Digital Marketing Toolbox  Content Strategy  Consumer and Consumption   Digital Campaign Planning    Level 6 subject-Specific modules:   Brand and Online Community Management  Digital Marketing Ethics  Contemporary Developments in Digital Marketing  Project You will undertake a substantial Digital Marketing project which will consolidate your academic experience, knowledge and skills gained during your studies.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


English language requirements

In addition to meeting the academic criteria, if your first language isn't English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven't completed a degree in English. If you are an international student, in order to obtain a student visa, you will be required to demonstrate that you have the correct level of English language competency to study in the UK.

UA92 English Language Requirements

https://global.ua92.ac.uk/admission/english-requirements/


Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250 Year 1
EU £16101 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £16101 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Marketing at University Academy 92 (UA92) - UCAS