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Promotional Media: PR, Advertising and Branding at Goldsmiths, University of London - UCAS

Course options

2025 - 2026
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This course is not accepting applications for deferred entry.

Goldsmiths, University of London has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Open days

7Dec
Goldsmiths, University of London - Undergraduate Open Day
Undergraduate

Course summary

This programme will give you a theoretical and practical insight into today's media landscape, driven by the growing industries of advertising, branding, and PR. Why study BA Promotional Media: PR, Advertising and Branding at Goldsmiths

  • Rated 11th in the world by the QS World University Rankings by Subject (2023), you'll study in one of the top media, communications and cultural studies departments in the world.
  • You’ll explore the relationship between new technology, consumer culture and promotional practices in a changing media landscape.
  • You’ll discover how different media such as art and video relate to promotional media, and examine the development of promotional media in both historical and contemporary contexts.
  • This degree is interdisciplinary, and you'll evaluate the impact of promotional activity culturally, sociologically economically and politically.
  • Thanks to our strong links with industry, you'll have the opportunity to complete a work placement and develop skills to help with your future career.
  • You’ll balance theoretical learning with practical skills through the production of creative work.
  • You’ll learn in small groups from industry experts in media, communications, brand, advertising and more. Our series of talks and debates from world-renowned guest lectures will enrich your academic experience.
  • You’ll benefit from studying in one of the world’s greatest centres for media – London – and have the chance to visit media organisations to further your knowledge.
  • Inclusivity and engagement are guiding principles within the Department and we aim to take our students' lived experience into account. We’ve strived to decolonise our teaching both intellectually and culturally.

Modules

Year 1 In your first year, you will produce a written portfolio, design your own website and become versed in promotional media and marketing theory. You'll complete the following compulsory modules: Introduction to Promotional Media: Histories, Contexts, Theories Introduction to Marketing Writing For The Media Media Arts Culture and Cultural Studies Web Design Year 2 In your second year, you’ll work to live promotional briefs, and develop visual storytelling through moving images and photography. You'll complete the following compulsory modules:T The Promotional Industries: Convergence and The Digital Visual Storytelling Understanding Advertising Creative Collaborations You'll also complete 1 or 2 option modules (30 credits) from a list provided annually by the department. Option modules may include the following: The Goldsmiths Elective Goldsmiths’ Social Change Module Future of Media Work Television and After Media, Memory and Conflict Culture, Society and the Individual Moving Image Spectatorship Psychology, Subjectivity and Power Media, Modernity and Social Thought News and Power in a Globalised Context Journalism and Society Year 3 In your final year, you’ll undertake work experience and develop your own promotional campaign. You'll complete the following compulsory modules: Visualising and Analysing Data Work Placement (Media) Final Project You'll also complete 2 to 4 option modules (60 credits) from a list provided annually by the department. Option modules may include the following: Structure of Contemporary Political Communications Race, Empire and Nation Music as Communication and Creative Practice Strategies of World Cinema Contemporary Feminist Media Cultures Digital Audiovisual Media: New Aesthetics and Practices Theorising Celebrity Political Economy of the Media Embodiment and Experience Promotional Culture Politics of the Audiovisual Social Media in Everyday Life: A global perspective Mediating Violence: Feminist, Queer, Decolonial Perspectives Virtual and immersive media experience Race and Technology Photo-journalism Arts and Fashion Journalism Podcasting Tutored Personal Research *Please note that due to staff research commitments not all of these modules may be available every year.

Assessment method

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework assignments such as extended essays, reports, presentations, practice-based projects or essays/logs, group projects and reflective essays, as well as seen and unseen written examinations.

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
P310
Institution code:
G56
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6With a 6.0 in writing and no element lower than 5.5

Student Outcomes

Operated by the Office for Students
75%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

To find out more about fees and funding, please check our undergraduate fees guidance or contact the Fees Office https://www.gold.ac.uk/ug/fees-funding/
Promotional Media: PR, Advertising and Branding at Goldsmiths, University of London - UCAS