Digital Marketing at University of Portsmouth - UCAS

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Course summary

This is a Connected Degree Portsmouth is the only University in the UK with the flexibility to choose when to do an optional paid placement or self-employed year. Either take a placement in your third year, or finish your studies first and complete a placement in your fourth year. You can decide if and when to take a placement after you've started your course. Overview Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) Digital Marketing degree. You’ll learn to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate. Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course. You’ll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics. After your first year, you’ll choose specialist topics to focus on such as advertising or product development. If you decide to complete an industrial placement year, you’ll graduate with a year of workplace experience as well as your degree knowledge. This paid placement takes place after your second or third year of study, and you’ll benefit from support from the University Careers and Employability service as well as our Placement Club. You’ll hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the industry. Course highlights

  • Gain industry certifications in software packages and specific skills like SEO, Google Ads and social media platforms as part of your degree
  • Make videos and podcasts, write social posts, create personas, visualise data and perfect search marketing as you study the full range of digital marketing tools
  • Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of digital marketing
  • Work with real clients on live briefs as part of your assessments and in our marketing consultancy module
  • Apply your learning and increase your employability with a paid placement year
  • Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner
Careers and opportunities You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module. You can be confident that, as industry tools evolve over the lifetime of your degree, we'll ensure your skills are up-to-date and that you have strong foundations of marketing theory to build on. Previous graduates of this course have got jobs such as:
  • digital engagement manager
  • campaign assistant
  • marketing assistant
  • paid social senior account executive
  • commercial marketing executive
  • digital marketer
Graduates of this course have gone on to work for companies such as:
  • Awin Global Marketing
  • Merlin Entertainment
  • IBM
  • Cineworld
  • Virgin Active
  • Zoopla
You could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University. Whatever career path you choose our Careers and Employability service will help you. You'll have their support for 5 years after you graduate.


Year 1 Core modules in this year include:

  • Consumer Insights (20 credits)
  • Digital Content Creation (20 credits)
  • Discovering the Business Professional (20 credits)
  • Introduction to Digital Marketing (20 credits)
  • Managing People in Organisations (Psychology) (20 credits)
  • Marketing Principles & Practice (20 credits)
There are no optional modules in this year. Year 2 Core modules in this year include:
  • Digital Storytelling (20 credits)
  • Marketing Communications (20 credits)
  • Marketing Research Project (20 credits)
  • Search Marketing (20 credits)
  • Social Media Marketing (20 credits)
Options to choose from in this year currently include:
  • Event Planning and Marketing (20 credits)
  • International Marketing Project (20 credits)
  • Managing Product Portfolios (20 credits)
  • Public Relations (20 credits)
  • Strategy Marketing and Innovation Study Abroad Year (120 credits)
Year 3 Core modules in this year include:
  • Data Science (20 credits)
  • Digital Marketing Strategy (Level 6) (20 credits)
  • Dissertation (Marketing) (40 credits)
  • Strategic Marketing in a Global Environment (20 credits)
Options to choose from in this year currently include:
  • Advertising (20 credits)
  • Business Consultancy Project (20 credits)
  • Contemporary Issues in Product and Service Development (20 credits)
  • Dissertation (Marketing) (40 credits)
  • Transformative Marketing (20 credits)
  • Work Based Learning (40 credits)
Placement year (optional) On this course, you can do an optional work placement year after your 2nd or 3rd year to get valuable experience working in industry. We’ll help you secure a work placement that fits your situation and ambitions. You’ll get mentoring and support throughout the year. We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies. Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

Assessment method

You’ll be assessed through: projects presentations group work live client work examinations multiple-choice tests essays portfolio work You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark. You can get feedback on all practice and formal assessments so you can improve in the future. The way you’re assessed may depend on the modules you select. As a guide, students on this course last year were typically assessed as follows: Year 1 students: 35% by written exams, 3% by practical exams and 62% by coursework Year 2 students: 6% by written exams, 10% by practical exams and 84% by coursework Year 3 students: 17% by written exams, 4% by practical exams and 79% by coursework

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing
  • Association to Advance Collegiate Schools of Business

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

We welcome applications for advanced entry. If you’d like to apply for advanced entry, you need to select the required year when you complete your UCAS application.

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
PTE Academic54An overall score of 54 with a minimum of 51 in each skill.
TOEFL (iBT)7979 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing.
Cambridge English AdvancedCambridge English: Advanced (CAE) taken after January 2015. An overall score of 169 with no component score less than 162.
Cambridge English ProficiencyCambridge English: Proficiency (CPE) taken after January 2015. An overall score of 169 with no component score less than 162.
Trinity ISEPassTrinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components

Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
International £17200 Year 1

Additional fee information

Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship Placement Year and Year abroad: UK/Channel Islands and Isle of Man students – £1,385 EU – £1,385 (including Transition Scholarship)| International (Non-EU) – £2,875. Fees are accurate at the time of publishing and are subject to change at any time without notice. Fees may also go up in later years, in line with inflation. For more information about fees, go to
Digital Marketing at University of Portsmouth - UCAS