Course summary
This is a Connected Degree Portsmouth is the only University in the UK with the flexibility to choose when to do an optional paid placement or self-employed year. Either take a placement in your third year, or finish your studies first and complete a placement in your fourth year. You can decide if and when to take a placement after you've started your course. Overview Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) Digital Marketing degree. You’ll learn to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate. Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course. You’ll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics. After your first year, you’ll choose specialist topics to focus on such as advertising or product development. If you decide to complete an industrial placement year, you’ll graduate with a year of workplace experience as well as your degree knowledge. This paid placement takes place after your second or third year of study, and you’ll benefit from support from the University Careers and Employability service as well as our Placement Club. You’ll hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the industry. Course highlights
- Gain industry certifications in software packages and specific skills like SEO, Google Ads and social media platforms as part of your degree
- Make videos and podcasts, write social posts, create personas, visualise data and perfect search marketing as you study the full range of digital marketing tools
- Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of digital marketing
- Work with real clients on live briefs as part of your assessments and in our marketing consultancy module
- Apply your learning and increase your employability with a paid placement year
- Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner
- digital engagement manager
- campaign assistant
- marketing assistant
- paid social senior account executive
- commercial marketing executive
- digital marketer
- Awin Global Marketing
- Merlin Entertainment
- IBM
- Cineworld
- Virgin Active
- Zoopla
Modules
Year 1 Core modules in this year include:
- Consumer Insights (20 credits)
- Digital Content Creation (20 credits)
- Discovering the Business Professional (20 credits)
- Introduction to Digital Marketing (20 credits)
- Managing People in Organisations (Psychology) (20 credits)
- Marketing Principles & Practice (20 credits)
- Digital Storytelling (20 credits)
- Marketing Communications (20 credits)
- Marketing Research Project (20 credits)
- Search Marketing (20 credits)
- Social Media Marketing (20 credits)
- Event Planning and Marketing (20 credits)
- International Marketing Project (20 credits)
- Managing Product Portfolios (20 credits)
- Public Relations (20 credits)
- Strategy Marketing and Innovation Study Abroad Year (120 credits)
- Data Science (20 credits)
- Digital Marketing Strategy (Level 6) (20 credits)
- Dissertation (Marketing) (40 credits)
- Strategic Marketing in a Global Environment (20 credits)
- Advertising (20 credits)
- Business Consultancy Project (20 credits)
- Contemporary Issues in Product and Service Development (20 credits)
- Dissertation (Marketing) (40 credits)
- Transformative Marketing (20 credits)
- Work Based Learning (40 credits)
Assessment method
You’ll be assessed through: projects presentations group work live client work examinations multiple-choice tests essays portfolio work You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark. You can get feedback on all practice and formal assessments so you can improve in the future. The way you’re assessed may depend on the modules you select. As a guide, students on this course last year were typically assessed as follows: Year 1 students: 35% by written exams, 3% by practical exams and 62% by coursework Year 2 students: 6% by written exams, 10% by practical exams and 84% by coursework Year 3 students: 17% by written exams, 4% by practical exams and 79% by coursework
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
We welcome applications for advanced entry. If you’d like to apply for advanced entry, you need to select the required year when you complete your UCAS application.
Entry requirements
Qualification requirements
UCAS Tariff - 112 - 120 points
A level - BBB - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM - DMM
Access to HE Diploma
Scottish Higher - Not accepted
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
Scottish Advanced Higher
International Baccalaureate Diploma Programme - 29 points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3, H4 - H3, H3, H3, H3, H3
Cambridge International Pre-U Certificate - Principal
GCSE/National 4/National 5
T Level - M
CLEARING INFORMATION – Our entry requirements may be different during Clearing, so please contact us on 023 9284 8000 to discuss your options.
English language requirements
Test | Grade | Additional details |
---|---|---|
IELTS (Academic) | 6 | English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5. |
PTE Academic | 54 | An overall score of 54 with a minimum of 51 in each skill. |
TOEFL (iBT) | 79 | 79 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing. |
Cambridge English Advanced | Cambridge English: Advanced (CAE) taken after January 2015. An overall score of 169 with no component score less than 162. | |
Cambridge English Proficiency | Cambridge English: Proficiency (CPE) taken after January 2015. An overall score of 169 with no component score less than 162. | |
Trinity ISE | Pass | Trinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components |
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
EU | £9250 | Year 1 |
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Channel Islands | £9250 | Year 1 |
Republic of Ireland | £9250 | Year 1 |
International | £17200 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of Portsmouth
University House
Winston Churchill Avenue
Portsmouth
PO1 2UP
Clearing contact details
Contact us about ClearingUniversity Admissions Centre - Clearing
023 9284 8000
Additional information
Clearing Hotline opening hours: Thursday 15th August - 08:00 - 20:00 Friday 16th August - 08:00 - 18:00 Saturday 17th August - 10:00 - 14:00 Sunday 18th August - Closed Monday 19th onwards - 09:00 - 17:00 (09:00 - 16:00 on Fridays)