Course summary
With a digital-first approach, BA (Hons) Public Relations will support you to develop the creative, critical and research skills needed to become a strategic, innovative and ethical PR professional. The course focuses on areas such as social media and content creation, strategic communication, media relations, reputation management and sustainable reporting. You’ll develop your knowledge of social and political affairs; learn how to persuasively communicate ideas, products and services to a wide range of audiences; and engage critically with PR practices in the digital environment. This course is taught at London College of Communication, at Elephant and Castle, part of University of the Arts London (UAL). What can you expect? The course will support you to:
- understand the development of the PR and marketing communications industries, along with their contributions to commerce, culture and society
- make choices to develop your subject interests across different option units
- apply research and evaluation when developing communication campaigns that build sustainable and beneficial relationships
- develop strategic and creative PR approaches for digital media, social media, television, radio, and print, and in interpersonal contexts such as stakeholder management and media relations
- understand how communication can influence attitudes and individuals, shape societies, and generate ethical obligations
- practice contemporary communication techniques using current and emerging digital tools, work collaboratively with students both on and outside your course, and tell stories using the power of image and sound
- practice strategic communications across the research and development of initial ideas through to creative execution, client presentations and evaluation.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- P210
- Institution code:
- U65
- Campus name:
- London College of Communication
- Campus code:
- C
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff
A level
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Access to HE Diploma
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9535* | Year 1 |
| Northern Ireland | £9535* | Year 1 |
| Scotland | £9535* | Year 1 |
| Wales | £9535* | Year 1 |
| Channel Islands | £9535* | Year 1 |
| Republic of Ireland | £9535* | Year 1 |
| EU | £30890 | Year 1 |
| International | £30890 | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of the Arts London
272 High Holborn
London
WC1V 7EY
