Course summary

Prepare for a successful and rewarding career in the dynamic Public Relations (PR) industry. Discover how brands communicate ideas, products and services to diverse audiences, and how reputations are formed and maintained in a digital environment. This course is taught at London College of Communication, at Elephant and Castle, part of University of the Arts London (UAL). Why choose this course at London College of Communication • Industry links: The course is strongly linked to industry, and taught by a team of public relations academics and professionals who also advise commercial clients. The course is accredited by and partnered with industry bodies. • Focus on creativity: Utilise the creative potential of UAL to build your communication skill set in the written word, photography, design and film, and how this is applied to Public Relations activities. • Blend of theory and practice: Grow your understanding of media and communications theories and learn how to apply them to respond to real-life challenges. • Networking opportunities: Build a network of like-minded creative communicators in a multicultural and inclusive community right in the heart of London. Meet PR professionals in our programme of guest lectures, and take part in industry events thanks to our links with the Chartered Institute of Public Relations and the Public Relations and Communications Association. • Personalisation: In years 1 and 2, choose an option unit from the Communications and Media programme that reflects your academic and personal interest. Complete assignments and a final project that are aligned to your own interests and development to support your own career goals. What can you expect? You will gain the skills required for communicating and promoting ideas, products and services to a wide range of audiences. Alongside this, you'll develop the knowledge of social and political affairs required to assist your creative response to the news agenda and more. Practice in these areas is solidly underpinned by teaching across social, media and cultural theory so that you’ll be able to engage and contribute to the current debates and issues affecting the industry, as well as its many overlapping disciplines: sponsorship, marketing and advertising in the new digital media environment. Public Relations is taught at London College of Communication both as a key creative function within strategic business management processes and as a driving force in society. The course is taught within the Media School and draws on the College’s unique heritage to offer a broad perspective that is inclusive of business and culture. About London College of Communication London College of Communication is for the curious, the brave and the committed: those who want to transform themselves and the world around them. Through a diverse, world-leading community of teaching, research and partnerships with industry, we enable our students to succeed as future-facing creatives in the always-evolving design, media and screen industries. The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces. Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies, including Penguin, the National Trust and Royal Mail, to name a few.