Skip navigation
Public Relations at University of the Arts London - UCAS

Course options

Course summary

With a digital-first approach, BA (Hons) Public Relations will support you to develop the creative, critical and research skills needed to become a strategic, innovative and ethical PR professional. The course focuses on areas such as social media and content creation, strategic communication, media relations, reputation management and sustainable reporting. You’ll develop your knowledge of social and political affairs; learn how to persuasively communicate ideas, products and services to a wide range of audiences; and engage critically with PR practices in the digital environment. This course is taught at London College of Communication, at Elephant and Castle, part of University of the Arts London (UAL). What can you expect? The course will support you to:

  • understand the development of the PR and marketing communications industries, along with their contributions to commerce, culture and society
  • make choices to develop your subject interests across different option units
  • apply research and evaluation when developing communication campaigns that build sustainable and beneficial relationships
  • develop strategic and creative PR approaches for digital media, social media, television, radio, and print, and in interpersonal contexts such as stakeholder management and media relations
  • understand how communication can influence attitudes and individuals, shape societies, and generate ethical obligations
  • practice contemporary communication techniques using current and emerging digital tools, work collaboratively with students both on and outside your course, and tell stories using the power of image and sound
  • practice strategic communications across the research and development of initial ideas through to creative execution, client presentations and evaluation.
About London College of Communication London College of Communication (LCC) is home to future-facing creatives who explore and rethink what communication is and why it matters. Working across Design, Media and Screen, our diverse, dynamic community creates and collaborates while making a difference in wider society. Taught by experienced practitioners, our students go on to shape the creative industries by forging their own paths in experimental and thoughtful ways. Courses at London College of Communication reflect the breadth of expertise you’d find within the most diverse creative agency. With access to a range of facilities and technical spaces, we learn, research, make and innovate.


How to apply

Application codes

Course code:
P210
Institution code:
U65
Campus name:
London College of Communication
Campus code:
C

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


Student Outcomes

Operated by the Office for Students
0%
Employment after 15 months (Most common jobs)
0%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9790 Year 1
Northern Ireland £9790 Year 1
Scotland £9790 Year 1
Wales £9790 Year 1
Channel Islands £9790 Year 1
Republic of Ireland £9790 Year 1
EU £30890 Year 1
International £30890 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Please note that the Home tuition fee for entry in September 2026 is subject to the passing of UK government legislation to approve the increase in fees. If this is not passed, the tuition fee for 2026/27 would be £9,535. Please check the fees and funding section of your course page on our website for more information: www.arts.ac.uk/courses. Tuition fees may increase in future years for new and continuing students. The International fee is correct for entry in September 2026 and is subject to change for entry in September 2027. Tuition fees for international students may increase by up to 5% in each future year of your course.
Public Relations at University of the Arts London - UCAS