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Marketing with Foundation Year at University of Salford - UCAS

Course options

2026 - 2027
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University of Salford has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Course summary

If you’re curious about how brands grab attention, spark conversations and build loyal communities in a digital age, this course is your launchpad. The foundation year is designed to ease you into university life, giving you the confidence and skills to succeed. You’ll explore the basics of business, communication and digital tools while sharpening your creativity and problem‑solving abilities. From there, you’ll step into the full degree, where marketing theory meets hands‑on practice. You’ll experiment with social media campaigns, explore how data shapes customer insights and learn how to design strategies that balance business goals with social impact. With live projects, industry collaborations and the chance to earn a CIM Certificate in Professional Marketing, you’ll graduate with both the knowledge and the credibility to stand out.

  • Learn the fundamental principles that underpin marketing and learn to apply them in practice.
  • Develop your academic and personal skills, preparing you for future studies
  • Gain the confidence to progress in your academic journey
Develop your skills You’ll look ahead to the technologies that will affect the work of business professionals in the future and gain essential digitals skills that will help you go further in the industry, such as: / Body swap technology / iDea Bronze Award / Microsoft Excel, Outlook, PowerPoint, Project, Word and 365 / Generative AI / Xero Accounting Software / Power BI A degree you can trust Our Marketing course is accredited by The Chartered Institute of Marketing (CIM), so you know that what you learn is aligned with industry standards. This programme is also available with: • Placement Year - on the placement year option, you will not pay fees to the University and will earn a wage for the work that you do. • Study Abroad – study with one of our partner Universities for a semester or a year. Find out more at www.salford.ac.uk/courses/undergraduate/marketing. This course is not open to international students.

Modules

Your foundation year will give you a grounding in business and marketing, preparing you for your future studies. In your first year, you will establish a solid foundation in marketing principles and explore how marketing operates within broader business contexts through practical projects. The second year deepens your knowledge with specialised marketing theories and transferable skills supported by career-focused activities. You'll also have the opportunity to select optional modules to match your interests and career aspirations. In your final year, you will advance into strategic thinking and leadership, with core modules that expand your expertise. You also have the chance to achieve an extra qualification for the CIM or participate in the CIM Pitch Challenge. / Foundation Year: Foundations of Business; Sustainable Business Development; Digital Business; Academic and Personal Skills; Business Project; Employability for Life / Year One: Digital and Business Skills; Understanding Organisations; Principles of Marketing; Data Analysis for Business; The Future of Business; Consumer Behaviour / Year Two: Professional Development; Marketing Communications; Project Management; Digital Marketing; Live Project in Marketing; Marketing Analytics; The Digital Workplace; Contemporary Issues in International Marketing; Internship / Year Three: Business Ethics and Sustainability; Strategic Marketing Management; Leadership and Management in Marketing; Innovation and Entrepreneurship; Global Marketing; Strategic Management; Big Data Analytics; Climate Change and Sustainability in Business; Information Security Management; Internship; Technology Innovation

Assessment method

We use different assessment techniques in different modules and try to ensure all assessments reflect the types of work you will do after graduating. This may include multi-media portfolios, presentations, individual reports and more.

How to apply

14Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N414
Institution code:
S03
Campus name:
Peel Park Campus
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

Student Outcomes

Operated by the Office for Students
71%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing with Foundation Year at University of Salford - UCAS