University of Salford has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
Build confidence in academic writing, digital skills and business fundamentals before progressing into the full BA (Hons) Marketing programme. You’ll learn how to craft compelling campaigns, analyse consumer behaviour and master digital tools like Power BI and Excel. With live briefs, real-world projects and the option for a paid placement year, you’ll graduate with a professional portfolio and the strategic, creative and analytical skills needed to thrive in the fast-paced world of marketing. The course is accredited by the Chartered Institute of Marketing (CIM), giving you the chance to earn professional recognition alongside your degree. / Earn Chartered Institute of Marketing (CIM) accreditation with module exemptions. / Develop digital fluency in tools like Power BI, Excel, and Xero. / Explore future-facing topics like AI, sustainability, and digital transformation. / Build your own personal portfolio to enhance your CV and demonstrate your knowledge to future employers. Develop your skills You’ll look ahead to the technologies that will affect the work of business professionals in the future and gain essential digitals skills that will help you go further in the industry, such as: / Body swap technology / iDea Bronze Award / Microsoft Excel, Outlook, PowerPoint, Project, Word and 365 / Generative AI / Xero Accounting Software / Power BI A degree you can trust Our Marketing course is accredited by The Chartered Institute of Marketing (CIM), so you know that what you learn is aligned with industry standards. This programme is also available with: • Placement Year - on the placement year option, you will not pay fees to the University and will earn a wage for the work that you do. • Study Abroad – study with one of our partner Universities for a semester or a year. Please note that the content of this course is currently being reviewed, to ensure we offer the most up to date module content for all of our students. We do expect that some of the content will change from that which you will see on this page. As soon as we know the full details of this, all applicants will be informed about the new content. Find out more at www.salford.ac.uk/courses/undergraduate/marketing. This course is not open to international students.
Modules
Your Foundation Year aims to provide an understanding of the key subjects in business. You will be introduced to basic theories and concepts within business and marketing to provide a basic knowledge ahead of the full degree. In your first year, you will start to develop an understanding of the marketing environment and how the sector operates. You will also look at wider business areas and how marketing integrates with them. You will be learning by doing through working on exciting and innovative marketing challenges or real-world projects. The second year is all about exploring more specialised theories and learning skills that will be transferable across multiple marketing functions. Modules are designed so that you can start to shape your own learning. The Professional Development module has been created for you to practise the skills you need – CV writing, being interviewed, assessment centres - to apply for and get your dream job. By your final year, you are becoming a marketing professional, developing the skills needed for responsible leadership and understanding how to think strategically. Core modules increase your in-depth knowledge and continue your career development while the optional modules allow you to specialise in your areas of interest. Please note that the content of this course is currently being reviewed, to ensure we offer the most up to date module content for all of our students. We do expect that some of the content will change from that which you will see on this page. As soon as we know the full details of this, all applicants will be informed about the new content.
Assessment method
We use different assessment techniques in different modules and try to ensure all assessments reflect the types of work you will do after graduating. This may include portfolio work, multiple choice questions, group reports and problem-solving questions.
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N414
- Institution code:
- S03
- Campus name:
- Peel Park Campus
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 64 points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMP
GCSE/National 4/National 5
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Salford
The Crescent
Salford
M5 4WT