University of Chichester has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
Understand the key concepts in modern marketing Prepare for your career in marketing Our Chartered Institute of Marketing (CIM) accredited BA (Hons) Marketing course combines academic theory with commercial application giving insight into the role marketing plays in growing organisations and audiences, whilst teaching the practical skills needed for career success. Work with real-world clients With a strong emphasis on preparing our students for contemporary marketing roles we offer the opportunity to work with clients and apply your skills and knowledge to real-life scenarios. Explore the fundamental aspects of contemporary marketing You will explore the psychology of consumer behaviour, learn how to create and manage a successful brand and design creative campaigns. With modules covering innovation in digital marketing and the use of social media, our graduates are well prepared for a career in the modern marketing environment. Students will finish their degree with an in-depth understanding of global strategic marketing ready to pursue a career in any industry that they choose. Accreditation Our BA (Hons) Marketing degree is accredited by the Chartered Institute of Marketing (CIM). This means you can earn a professionally recognised qualification alongside your degree and be exempt from some CIM module exams on the Certificate in Professional Marketing. On this course you will: Complete live projects with real clients and organisations. Learn from industry experienced lecturers and guest speakers. Complete a 20-week part-time placement within an organisation, gaining vital work experience in a marketing role. Develop a range of valuable intellectual and practical skills essential to success in a modern marketing environment. Have the option to complete a 1-year placement either in the UK or abroad.
Modules
Learn the principles of marketing and work with real clients from year one Year One In your first year you will study the modern marketing mix to give you a solid overview of marketing and develop your skills in solving marketing problems. Alongside a broad range of business subjects, you will also be introduced to consumer psychology, understanding consumer attitudes, beliefs and motivations. Year Two In your second year, you will learn essential digital marketing techniques and how to create successful social media campaigns. You will also explore to world of branding and marketing communications. You will also begin to focus on your own employability and career preparation, with modules aimed at developing your professional experience and skills ready for the workplace. Year Three In your third year you will study marketing strategy and learn the skills required to work in a global marketing environment. You will also examine key contemporary marketing issues, preparing you for your future career in any industry that you choose. All third-year students will complete a 20-week part-time placement within an organisation.
Assessment method
Our assessments are more aligned with an authentic workplace, where most of your assignments involve working on live client projects individually or collaboratively. Assessments will also include creating business reports, presentations, and portfolios that develop your critical thinking skills and a solution-focused approach which is vital in the workplace. Some of your work may be more practical, for example posters, websites, blogs, and social media.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 104 - 120 points
A level - BBB - BCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM - DMM
Access to HE Diploma
International Baccalaureate Diploma Programme - 28 points
Extended Project
GCSE/National 4/National 5
T Level - M
The University welcomes mature applicants who may not have the standard entry requirements listed here. As an alternative, a 'non-standard entry portfolio' may be set for the applicant to complete in order to demonstrate their readiness for higher education.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | No component less than 5.5 |
| PTE Academic | 50 | 50-57 and no lower than 50-57 in each component |
| TOEFL (iBT) | 79 | At least: 18 in Reading 17 in Listening 20 in Speaking 17 in Writing |
Qualifications recognised for English language proficiency
https://www.chi.ac.uk/study/international/english-language-requirements/
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| Republic of Ireland | £9535 | Year 1 |
| EU | £9535 | Year 1 |
| Channel Islands | £9535 | Year 1 |
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
| International | £16344 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Chichester
Bishop Otter Campus
College Lane
Chichester
PO19 6PE