Course summary

The fashion industry is hugely significant to the world’s economy, ecology, and society. BA (Hons) Fashion Communication with Foundation Year empowers you to acquire a diverse spectrum of skills, exploring the subject. Our degree investigates a range of creative mediums: photography, film, styling, fashion imaging, and more, to help you develop a skill toolkit for the fashion industry, related markets, and audiences. Focusing on contemporary and future-thinking mixed media practice, the course uses analogue and digital methods to develop conceptual approaches to content creation when answering a brief. We use a range of software and equipment to underpin your thinking in terms of considering semiotics, visual research, and academic theory to explore the meaning behind fashion communication. Learning how to respond to project briefs, you will develop a personal creative identity, foster an integrated creative philosophy, and signature style, making your work stand out. We encourage you to consider fashion responsibly and ethically, focusing on how fashion communication can create movements for positive change. What you will learn Our course recognises your individual, creative voice, whilst encouraging teamwork and creativity. Whether you have already studied fashion or are new to the discipline, the course guides you through a range of units designed to introduce you to, and then build upon, your understanding of communicating a fashion message, all taught within the context of the industry’s impact on the world. Investigating the principles of branding, marketing, forecasting, and audience behaviour you will use a range of media from photography to apps and social media. Through the progression of the course, we encourage you to experiment to develop innovative practice. Foundation Year If you feel you need some extra preparation before the full undergraduate degree experience, this Integrated Foundation Year (IFY) might be for you. IFY is designed to provide and accessible route into higher education for students who may not have the academic qualifications needed for admission onto the degree course. This includes students from non-traditional academic backgrounds, such as those without standard qualifications, individuals returning to study after time in employment, or those whose education may have been disrupted. Students enrolled on the IFY will be a part of a cohort with other students in IFY courses across our Fashion and Textiles courses. The IFY combines core academic and report-writing skills with essential introductory knowledge across all our courses in the fashion area:

• BA (Hons) Fashion

• BA (Hons) Fashion Communication

• BA (Hons) Fashion Technology

• BA (Hons) Textiles Design