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Strategic Marketing at University of Sussex - UCAS

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2024 - 20252025 - 2026
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Course summary

Develop your strategic marketing skills and compete in today’s global marketplace. On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:

  • study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
  • learn about advanced marketing analytics
  • gain essential skills to help you measure success and improve the quality of marketing decisions
  • cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
  • explore the role of marketing in influencing consumers towards more sustainable behaviour.
Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, business-to-business marketing and innovation in the creative economy. You’ll study at the University of Sussex Business School with innovation at its heart. You’ll benefit from our teaching, research and business partnerships. Accreditation You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. About the University of Sussex Business School Our work draws on management, economics, science, technology and innovation studies, to make an impact on the future of people and institutions the world over. We study the issues that matter, in order to transform our world and your future. Our expertise puts you at the forefront of our research, helping you make an impact on policy, practice and people. Social responsibility and sustainability are important to us. We incorporate the seven Principles for Responsible Management into our teaching and research. Location Study on our beautiful green campus on the edge of the South Downs National Park and just minutes from the vibrant seaside city of Brighton & Hove. We’re near to Gatwick airport and just over an hour from London.

Modules

Please check our website in January 2025 for the modules running in the academic year 2025/26.

Entry requirements

You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%). Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Information about our tuition fees, funding options and scholarships for UK and international students is available on our website. Find out more here: https://www.sussex.ac.uk/study/fees-funding

Sponsorship information

Our goal is to ensure that every student who wants to study with us is able to regardless of financial barriers, so that we continue to attract talented and unique people. Details of our scholarships are not yet set for entry in the academic year 2025/26.

Strategic Marketing at University of Sussex - UCAS