Course summary

Course details This award granted upon successful completion of this degree may change to a BSc - all content remains the same. We will update this listing once this is fully approved by the university Study leading-edge marketing knowledge from analytics to behavioural science. From distinguished academics and industrial experts. Accredited by the Chartered Institute of Marketing (CIM), you will gain insights into the strategic decision-making in marketing and the effective techniques used to drive impacts on brands and consumer behaviour in the fast-paced business world. Drawing from the excellent research and long-established industry connection worldwide, this varied and dynamic course helps you to become an innovative and influential global business thinker. This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad. Why Durham University? You will be based in Durham University’s Business School, one of the UK’s longest established business schools – an inspiring and stimulating learning environment that consistently ranks highly for the quality of teaching, research and for graduate prospects. The academic team includes experienced business professionals and researchers whose work across a wide variety of disciplines informs and enriches the undergraduate curriculum, delivering practical insights and bringing you closer to the realities of the business world. Our business, marketing and management courses also offer opportunities for hands-on work placements and international study. Facilities You’ll have access to the Business Schools modern, spacious meeting rooms and study areas. Resources include up-to-date financial information and online databases. In addition, you’ll have access to Durham University’s prestigious libraries and archives. Rankings 3rd for Marketing in The Complete University Guide 2024 9th for Management in The Complete University Guide 2024 Careers Opportunities Our students graduate with a thorough understanding of management theories, marketing strategies and consumer behaviour, as well as the commercial awareness, IT and problem-solving skills that are highly valued by employers in the UK and internationally. This combination of academic knowledge and transferable skills will open up a range of career possibilities in the corporate world and beyond. Our focus on employability extends beyond the classroom. You will benefit from employability-focused events that will give you a competitive edge in the job market. From interview advice and employer talks to business-tailored careers fairs, we work with you to achieve your goals. Previous graduates have gone on to work as business managers, marketing specialists, civil servants, management consultants and business analysts working for companies such as Virgin Media, NHS England, Amazon, Barclaycard and PwC.