This course aims to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the events industry. You will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the event industry. With a good grounding in business and marketing the course offers students an industry focus in event management with good employment opportunities across a range of roles in both marketing and events e.g. Strategic Event Designer, Trade Show Manager, Events Marketing Communication Managers, Social Media Event Managers, Sporting Events Manager. This inter-disciplinary course combines key subject areas of business, marketing and event management in a practice-oriented way that allows you to develop a deep theoretical understanding and practical knowledge of events management. The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes. Why choose this course?
- Benefit from a course that opens up career opportunities as an Event Manager, Festival Organiser/Co-ordinator, Exhibitioner Organiser, Events Marketing Communications Manager or Conference and Events Manager, and offers access to a wide choice of further study.
- Learn essential skills for careers in the events industry, in a department with close links to local cultural, sporting and business organisations.
- Study areas including: event planning and operations; risk and crisis management for events, events and destination marketing, event planning in practice; and marketing communications through a combination of classroom-based learning and fieldwork activities.
- Gain additional insights through field trips to organisations like Luton Town Football Club, Twickenham and Woburn Abbey, and working on annual events hosted by your Department.
- Explore the relevant theory and research areas and learn how to apply them through practice, working on real-life briefs and case studies.
- Business Of Events Management (TAL030-1) Compulsory
- Business Of Tourism And Hospitality (TAL031-1) Compulsory
- Business Practice Explored (BSS005-1) Compulsory
- Event Planning And Operations (TAL023-1) Compulsory
- Understanding Tourism And Hospitality (TAL021-1) Compulsory
- Using Data To Build Business Practice (BSS004-1) Compulsory
- Career In Practice (MAR027-2) Compulsory
- Cultural Tourism And Heritage Management (TAL045-2) Compulsory
- Events And Destination Marketing (TAL046-2) Compulsory
- Events And Urban Regeneration (TAL028-2) Compulsory
- Risk And Crisis Management In Events Management (TAL039-2) Compulsory
- Tourism And Society (TAL049-2) Compulsory
- Continuing Professional Development (MAR027-3) Compulsory
- Event Planning In Practice (TAL031-3) Compulsory
- Research Methods (TAL034-3) Compulsory
- Research Project (TAL035-3) Compulsory
- Tourism And Sustainable Development (TAL037-3) Compulsory
- Tourism Destination Development (TAL015-3) Compulsory
In line with the Business School's commitment to practice-based education, a large part of the assessment will relate to your demonstration of your ability to synthesise class room learning with real life scenarios within the international tourism and events industry. We will want to see that you understand the theory and have developed critical thinking skills which help you evaluate the relevance of what you have learned. To assess this range of integration of theory and skills into sound practice, we use a range of methods. You will be expected to complete one or two assessments per unit, which depends on the number of credits allocated to the unit. You will encounter many different kinds of assessment methods, for example: written exams, written assignments, portfolios, reports, individual or group oral presentations and practical skills assessment. All of which will enable you to gain valuable experience to use within the workplace.
How to apply
You can no longer submit a new application for courses starting in 2023.
If you already have a 2023 application and are in Clearing, you can add this course as a Clearing choice – contact the university or college first to check they have places.
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Luton Campus
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
Applicants with other qualifications will be considered. If you would like to check that your qualifications will be accepted please contact the university.
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
No fee information has been provided for this course