Marketing Management at University of Derby - UCAS

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Course summary

Combine creativity and practical marketing knowledge with strong management and leadership skills. Our MSc Marketing Management prepares you for success at the highest levels of the profession.

  • Explore consumer decision-making, marketing communications, branding and customer satisfaction – all within a global context
  • Put what you learn into practice by working on real projects for real businesses to help shape their future success
  • Take the opportunity to join a local company on a marketing internship, deepening your professional insights and improving your career prospects
  • Draw inspiration from an MSc Marketing Management teaching team with extensive marketing experience, including researchers who are breaking new ground in market sensing
  • Learn alongside students from around the world, so you’ll benefit from sharing global business experiences

Modules

Modules include: implementing integrated marketing communications; markets, customers and marketing; customer behaviour and decision-making; creating and managing brand equity; delivering customer-focused services; strategy and leadership in marketing; independent study.

Assessment method

All assessment is rooted in professional practice, demonstrating the link between academic theory and marketing in the real world. Types of assessment range from reports, online tests and presentations – in person and on video – to mood boards, posters and infographics. Assessments are practical and creative, developing your skills as a marketer and as a manager.


Entry requirements

You'll usually need: A degree of at least a 2:2, or equivalent. If English is not your first language, you will also need IELTs 6.5 with 5.5 in each skills area.


Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Please see our website for the latest fee information
Marketing Management at University of Derby - UCAS