Skip navigation
Search
Search
Marketing Management at University of Derby - UCAS

Course options

2024 - 20252025 - 2026
Apply

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Find your student digs

The buzz of campus halls, student housing in town, or your own private living space? Discover which accommodation is right for you.
View accommodation

Course summary

Combine creativity and practical marketing knowledge with strong management and leadership skills. Our MSc Marketing Management prepares you for success at the highest levels of the profession.

  • Explore consumer decision-making, marketing communications, branding and customer satisfaction – all within a global context
  • Put what you learn into practice by working on real projects for real businesses to help shape their future success
  • Take the opportunity to join a local company on a marketing internship, deepening your professional insights and improving your career prospects
  • Draw inspiration from an MSc Marketing Management teaching team with extensive marketing experience, including researchers who are breaking new ground in market sensing
  • Learn alongside students from around the world, so you’ll benefit from sharing global business experiences.
Take your knowledge to a strategic level Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc. Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations. Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too. We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding. Influential partnerships Our MSc Marketing Management is designed and delivered in collaboration with highly respected companies and organisations operating at local, national and international levels. The partnerships span many areas from retail to the not-for-profit sector. You’ll meet industry experts from our thriving professional and business networks, many of whom contribute thought-provoking guest lectures and masterclasses. You’ll hear first hand what happens at the sharp end of the marketing business across vastly different organisational cultures. You can also extend your professional contacts through networking at showcase events such as prestige conferences and meetings of the University’s own Network of Entrepreneurs. Our annual Marketing Festival – a rare opportunity to hear from some of the country’s leading marketers – sets the scene for the future of the profession. Our graduates regularly return to take part in these events and share their career experiences. Their feedback also helps shape the continuing development of the course.

Modules

Modules include: implementing integrated marketing communications; markets, customers and marketing; customer behaviour and decision-making; creating and managing brand equity; delivering customer-focused services; strategy and leadership in marketing; independent study.

Assessment method

All assessment is rooted in professional practice, demonstrating the link between academic theory and marketing in the real world. Types of assessment range from reports, online tests and presentations – in person and on video – to mood boards, posters and infographics. Assessments are practical and creative, developing your skills as a marketer and as a manager.

Entry requirements

You'll usually need: A degree of at least a 2:2, or equivalent. If English is not your first language, you will also need IELTs 6.5 with 5.5 in each skills area.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Please see our website for the latest fee information
Marketing Management at University of Derby - UCAS