Course summary

The BA in Media, Marketing and Advertising is designed to equip students with the essential skills needed to create innovative, responsible, and ethical marketing strategies and advertising campaigns. This course emphasises a balance between creative thinking and strategic planning, preparing graduates to thrive in a fast-paced media landscape. Why this course? With the rapid growth of social media, search engine algorithms, and various digital platforms, there is an increasing demand for adept strategists capable of developing comprehensive marketing plans and compelling advertising content across multiple channels. The advertising, marketing, and public relations sectors are expected to experience significant growth in the UK, with a projected increase of 32,000 marketing and sales professionals from 2020 to 2025, as reported by the Office for National Statistics. By pursuing this course, applicants will position themselves to take advantage of these expanding job opportunities and industry trends, particularly those related to understanding consumer behaviour. What will students study? Students enrolled in the BA Media, Marketing and Advertising course will engage with a diverse curriculum that covers units such as Foundations of Advertising, Social Media Management, Data and Digital Marketing Strategy, Consumer Insights, Branding and Advertising, and Career Planning. The course prioritises the development of collaboration, effective communication, and business acumen. The culmination of the course involves a major research project, allowing students to delve deeply into an area of personal interest and apply their acquired knowledge in a practical context. What will they be able to do by the end of the course? Upon completing the course, graduates will possess the ability to conceptualise, produce, and evaluate marketing plans and advertising campaigns tailored to various media platforms, including social media, digital outlets, print, TV, and radio. They will be equipped to conduct consumer analyses through psychographic and behavioral lenses, allowing for a nuanced understanding of target markets. This knowledge will enable them to strategically develop meaningful marketing and advertising initiatives that resonate with identified audiences. Graduates will emerge from the course as proficient professionals ready to make impactful contributions to the fields of marketing and advertising, with a strong foundation in ethical practices and innovative thinking. Foundation Year If you feel you need some extra preparation before the full undergraduate degree experience, this Integrated Foundation Year (IFY) might be for you. IFY is for those who may not have the academic qualifications needed for admission onto the degree course or perhaps want the time and space to develop a foundation in creative and conceptual skills. It is intended to be a bridge between pre-university study and the academic rigour of an undergraduate degree. After IFY, you will hit the ground running – ready to take on your chosen undergraduate degree course and lean into the learning opportunities. Students enrolled on the IFY will be a part of a cohort with other students in IFY courses across the School of Arts, Media and Creative Industries Management. Incorporating opportunities for you to work alongside your classmates, integrating opportunities for collaboration and fostering professional relationships to carry you throughout your degree and into your professional practice. The School of Arts, Media and Creative Industries currently encompasses degrees in the following fields: • BA (Hons) Communication Design and Strategy • BA (Hons) Content Creation with Marketing • BA (Hons) Creative Direction • BA (Hons) Events Management • BSc (Hons) Fashion Management and Strategy • BA (Hons) Media, Marketing and Advertising