Course summary
The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments. The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs. The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments. Possible exit points - MSc/PgD/PgC For the Postgraduate Certificate (PG Cert), students would be expected to complete 60 credits of taught modules (normally 1 Semester). For the Postgraduate Diploma (PG Dip) students would be expected to complete 120 credits of taught modules (normally 2 Semesters).
Modules
The MSc Strategic Marketing will be awarded on successful completion of 180 credits: 100 credits of compulsory taught modules and either a 60 credit Dissertation and one optional module, or 40 credit Marketing Plan or Launching a Strategic Marketing Project and two 20 credit optional taught modules. For the Postgraduate Certificate (PG Cert), students would be expected to complete 60 credits of taught modules (normally 1 Semester). For the Postgraduate Diploma (PG Dip) students would be expected to complete 120 credits of taught modules (normally 2 Semesters). Compulsory Modules Omnichannel Marketing (20 credits) Strategic Marketing Management (20 credits) Social Media and Influencer Marketing (20 credits) Consumer Insights (20 credits) Marketing Intelligence (20 credits) Optional Modules* (20 credits each) Effective Brand and Advertising Management (20 credits) Strategic Global Marketing (20 credits) Content Marketing (20 credits) In Search of Creativity, Innovation & Difference (20 credits) Select ONE Project Module Dissertation (60 credits) Marketing Plan (40 credits) Launching a Strategic Marketing Project (40 credits) *Optional modules are delivered subject to demand and availability.
Assessment method
Assessment on the programme is mixed and will include a variety of formats.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
Entry requirements
All students should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought. International Applicants Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the Cardiff Met website. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. Selection Procedure: Selection for this course is through an application form.
Fees and funding
Tuition fees
| Republic of Ireland | £11000 | Whole course |
| England | £11000 | Whole course |
| Northern Ireland | £11000 | Whole course |
| Scotland | £11000 | Whole course |
| Wales | £11000 | Whole course |
| EU | £17600 | Whole course |
| International | £17600 | Whole course |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Cardiff Metropolitan University
Student Recruitment & Admissions
Western Avenue
Cardiff
CF5 2YB